Marketing

The hands holding bottles with beer and making cheers
Analysis

GlobalData: Heineken’s premium range flourish amid high consumer price inflation

Following last week's (February 16, 2022) release of Heineken’s trading results, Ethan Elliott Maddison, Beverage Analyst at GlobalData, a leading data and analytics…
podcast beer
Podcast “Bigger Than Beer”

Global Hop Supplier Launches New Podcast, Highlighting Women+ in the Hop and Beer Industries

Yakima Chief Hops (YCH), the largest American hop supplier for the global brewing community, has launched a new podcast titled Bigger Than Beer. In their first season,…
pepsi mic drop nft
NFT collection

Pepsi Announces First-Ever Brand NFT with "Pepsi Mic Drop" Collection

Pepsi announces the brand's first-ever foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection.…
cocktail
Bacardi Cocktail Trends Report

Bacardi’s top 5 cocktail trends for 2022

Bacardi Limited, the world's largest privately-held spirits company, releases its third annual Bacardi Cocktail Trends Report, looking ahead at the key trends impacting…
kavalan
Awards

Kavalan Wins IWSC 'Worldwide Whiskey Producer Trophy'

The International Wine and Spirit Competition (IWSC) has awarded its Worldwide Whiskey Producer Trophy to Kavalan for the third time, ending a spectacular 2021 awards…
beer
GlobalData

No-ABV beer and cider has potential to accentuate market opportunities in the Middle East

No-alcohol beer and cider are set to make a splash on the Middle East scene, says GlobalData, as the region is seeking to boost tourism. The leading data and analytics…
grey goose vodka
New multi-year partnership

GREY GOOSE® Vodka Named 'The Official Spirit Partner Of The 64th Annual GRAMMY Awards®'

22Just ahead of tomorrow's highly-anticipated GRAMMY Awards® nominations, GREY GOOSE and the Recording Academy® are proud to announce a new multi-year partnership,…
Salmon Guru Worlds 50 Best Bars 2021
The World’s 50 Best Bars

Spain's Salmon Guru wins Michter’s Art of Hospitality Award

Salmon Guru, Madrid, has been announced as the winner of the Michter’s Art of Hospitality Award, part of The World’s 50 Best Bars awards 2021. Created to recognise…
cocktail
GlobalData

Millennials keep UK pubs alive during COVID-19 pandemic, as over one in five buy premium drinks

Following the recent announcement from Wetherspoons that cocktail sales have soared compared to traditional sales; Ryan Whittaker, Consumer Analyst at GlobalData,…
functional drinks
Packaged Facts

USA: Functional Beverage Market Rises to $39 Billion

The U.S. food and beverage industry has been impacted heavily by COVID-19. In 2020 especially, more people looked to improve their health to prevent or lessen the…
st germain anna sui
Limited Edition

ST~GERMAIN® Elderflower Liqueur and Fashion Designer Anna Sui Launch a Floral Bottle Tote

ST~GERMAIN® Elderflower Liqueur invites cocktail gourmands and fashionistas to say 'Oui' to a creative and vibrant addition to the holidays with the launch of the…
jack daniel's award
Best Global Brands 2021

Jack Daniel’s Tennessee Whiskey named most valuable spirits brand in the world

Jack Daniel’s Tennessee Whiskey has been named as the most valuable spirits brand in the world by Interbrand in its Best Global Brands 2021 report. Jack Daniel’s…
The hands holding bottles with beer and making cheers
Analysis

GlobalData: Heineken’s Q3 sales impacted by renewed wellbeing trends following COVID-19 pandemic

Following today’s release of Heineken’s quarter three trading results; Holly Inglis, Beverages Analyst at GlobalData, a leading data and analytics company, offers…
pepsico logos
Digital Hubs

PepsiCo Accelerates Digitalization with Launch of Digital Hubs in North America and Europe

PepsiCo, Inc. announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future.…
bronx brewery
Partnership

US: Empire State Building Partners With Bronx Brewery

Prost! In its 90th year, the Empire State Building (ESB) has much to toast to as it brings Oktoberfest to its iconic 86th Floor Observatory with Bronx Brewery every…
With Russian Standard Vodka

BCB implements Bauhaus pop-up bar with Rémy Savage

Known as the ‘bar with no name’, it is famous for its minimalist Bauhaus style. Now the BCB is working with Russian Standard Vodka to bring this popular London…
coca cola candler cup
Candler Cup

CCEP New Zealand named best Coca-Cola bottler

Coca-Cola Europacific Partners New Zealand (CCEP NZ) has been named the winner of the 2020 Candler Cup, a competition to find the best Coca-Cola bottler in the world. The…
soft-drinks
Analysis

GlobalData: ‘Shock factor’ soft drink flavors on the rise

The traditionally popular flavors of cola, lemon-lime and pepper saw a combined 4.3% volume decrease in 2020, according to GlobalData. While these flavors will remain…
Programme highlights

Before and after the trade show: This will happen at Bar Convent Berlin 2021

11 to 13 October will see the international bar community reunite at “Bar Convent Berlin” (BCB). And the programme promises to present some highlights – both…
alcohol
Analysis

Top five trends to watch in the spirits and wine sector over 2021/2022, according to GlobalData

Disruptions in supply chains, crop damage as a result of climate change, and a shift in consumer attitudes towards drinking are set to shape new trends and consumption…
moet hennessy boutique
Reopening

Moët Hennessy: New contemporary concept for "Les Caves Particulières" at Paris-Charles de Gaulle Airport

Moët Hennessy, one of the world leaders in prestige Wines and Spirits, is pleased to announce the reopening of the boutique, "Les Caves Particulières", located…
bacardi campaign
BACARDÍ Spiced Rum

BACARDÍ® Premieres Two New Spiced Rum Campaigns Just In Time For Fall

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns.…
martell cognac
Brand Campaign

Martell Cognac and Janelle Monáe Launch Audacious "Soar Beyond the Expected" Campaign

Martell, the oldest of the great cognac houses, is proud to announce world-renowned artist Janelle Monáe as an official partner for a new brand campaign, "Soar…
heinkeken daniel craig
Good things are worth to wait

Heineken® has collaborated with actor Daniel Craig to create the ‘Worth The Wait’ commercial

Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release…
timex coca cola
Capsule collection

Timex x Coca-Cola Make Time for Unity with Release of Limited-Edition Capsule Collection

Timex®, a world leader in watchmaking and craftmanship, released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The…
New concept

Exhibitors from 22 countries and side events in the city: this is on tap at Bar Convent Berlin 2021

Following a one-year break, this October the BCB will once again be bringing the bar industry together live and in person. The concept has been adapted to the pandemic…
smirnoff campaign
Campaign

Smirnoff™ Vodka Reveals 'There's a Spy in Everyone' as an Official Partner of No Time To Die

"Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James…
pepsi dapper dan collection
Limited Edition

Pepsi® and Dapper Dan Unveil Capsule Collection in Celebration of the Kickoff to NFL Season and New York Fashion Week

As the NFL season and New York Fashion Week both kick off, Pepsi is unapologetically celebrating these cultural moments as part of its season-long "Made for Football…
Initiative

HEINEKEN USA Kicks Off its 'Behind the Label' Initiative by Examining Gender Diversity in the Industry

HEINEKEN USA today announced the launch of its Behind the Label initiative, a program designed to foster inclusion & diversity across the alcoholic beverage…
Digital Photography Series

MARTINI® captures Moments of Joy as friends reunite across the world

MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
veuve cliquot k way
Limited Edition

Veuve Clicquot and K-WAY® give the iconic Clicquot Ice Jacket a new design

Together, Veuve Clicquot and fashion label K-WAY® have given the famous Clicquot Ice Jacket a new design. The exclusive, limited edition Veuve Clicquot x K-WAY®…
smirnoff campaign
Campaign

Smirnoff launches new 'Vodka for the People' Campaign with Kaley Cuoco and Anthony Anderson

As the face of America changes, Smirnoff is celebrating by issuing a unifying rallying cry through the launch of "Vodka for the People," a campaign that highlights…
johnny walker princess street
Johnnie Walker Princes Street

Diageo Opens Landmark Global Johnnie Walker Visitor Experience

Diageo's Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, has today been launched in the heart of…
post malone
Back to Nightlife

Jägermeister Debuts "Night Lights" Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Mast-Jägermeister US premieres short film "Night Lights" starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling…
heineken partnerships
Partnerships

Heineken® unveils new UEFA and Motorsports partnerships

The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, now more…
bama tea at expo dubai
Cooperation

Bama Tea: Official Designated White Tea And Designated Pu'er Tea In China Cuisines & Culture Center Of China Pavilion At The Expo 2020 Dubai

On 12 August, Bama Tea Co., Ltd. (known as 'Bama' or 'Bama Tea') and China Cuisines & Culture Center of China Pavilion at Expo 2020 Dubai Cooperation Signing…
Yakima Chief Hops

American Hop Supplier Hosts Virtual Hop & Brew School Open to Global Craft Beer Community

Yakima Chief Hops (YCH), a 100% farmer owned hop supplier, invites the global craft beer community, including beer lovers, members of the media and brewers of all…
pepsi cc sabathia
Partnership

Pepsi® Zero Sugar Teams Up With CC Sabathia To Bring Local Bronx Community Organization To Baseball's Biggest Stage

Former Yankees pitcher CC Sabathia knows a thing or two about being center stage at Yankee Stadium. Now, with the help of Pepsi® Zero Sugar, he's showing local…
max moet henessey
Partnership

HBO Max® and Moët Hennessy Ink First-Ever Multibrand Partnership

HBO Max and Moët Hennessy USA have joined forces to thoughtfully pair select Max Original series with iconic Moët Hennessy brands, enhancing the entertaining-at-home…
craft beer
Complexity of beer

Tens of thousands of unique molecules detected in 467 beers from around the world

The tradition of beer brewing dates back to at least 7000 BCE and maybe even to the invention of agriculture, considering that the starch in most cereals can spontaneously…
ashley tisdale
Partnership

Jamba® Partners with Ashley Tisdale to Introduce Two New Iced Beverages

With the back-to-school season approaching and many offices opening their doors, it's fair to say that most Americans are relearning how to successfully tackle their…
j balvin
Miller Lite x J Balvin

¡Es Jose Time! Miller Lite And J Balvin Announce Partnership

Today, Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time.…
sarah jessica parker
Award

Sarah Jessica Parker's Wine "Invivo X" Awarded Two Gold Medals

New York icon Sarah Jessica Parker and her wine brand Invivo X, SJP have come out on top at the 2021 New York International Wine Competition. With over 1400 wines…
glass of water
International digital campaign

Pernod Ricard launches its innovative new Responsible Party campaign: “Drink More…Water”

Pernod Ricard is today launching an innovative new international digital campaign through its Responsible Party initiative, aimed at tackling the issue of binge…
coca-cola nft
Auction

Tafi Partners in Coca-Cola's First-Ever NFT Collectibles In Support of International Friendship Day

Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola's first-ever non-fungible token (NFT) collectibles offering…
Heineken Greener Bar
Sustainable solution for the events industry

The Heineken ‘Greener Bar’ launches at the 2021 Heineken London E-Prix

Global beer brand and London E-Prix race title sponsor Heineken® is unveiling its first sustainable bar concept, the Heineken® Greener Bar as part of its wider…
bill pullman budweiser
“Go Fourth, America”

Budweiser Partners with Actor Bill Pullman to Recreate Iconic Presidential Speech from Independence Day

Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday…
kavalan whisky
Award

Kavalan Claims 'Best of the Best' Single Malt in Tokyo

Kavalan has been named the Tokyo Whisky & Spirits Competition's (TWSC) 2021 "Best of the Best" single malt. Kavalan took out four of the contest's top 5 single…
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