max moet henessey
Partnership

HBO Max® and Moët Hennessy Ink First-Ever Multibrand Partnership

HBO Max and Moët Hennessy USA have joined forces to thoughtfully pair select Max Original series with iconic Moët Hennessy brands, enhancing the entertaining-at-home…
craft beer
Complexity of beer

Tens of thousands of unique molecules detected in 467 beers from around the world

The tradition of beer brewing dates back to at least 7000 BCE and maybe even to the invention of agriculture, considering that the starch in most cereals can spontaneously…
ashley tisdale
Partnership

Jamba® Partners with Ashley Tisdale to Introduce Two New Iced Beverages

With the back-to-school season approaching and many offices opening their doors, it's fair to say that most Americans are relearning how to successfully tackle their…
j balvin
Miller Lite x J Balvin

¡Es Jose Time! Miller Lite And J Balvin Announce Partnership

Today, Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time.…
sarah jessica parker
Award

Sarah Jessica Parker's Wine "Invivo X" Awarded Two Gold Medals

New York icon Sarah Jessica Parker and her wine brand Invivo X, SJP have come out on top at the 2021 New York International Wine Competition. With over 1400 wines…
glass of water
International digital campaign

Pernod Ricard launches its innovative new Responsible Party campaign: “Drink More…Water”

Pernod Ricard is today launching an innovative new international digital campaign through its Responsible Party initiative, aimed at tackling the issue of binge…
coca-cola nft
Auction

Tafi Partners in Coca-Cola's First-Ever NFT Collectibles In Support of International Friendship Day

Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola's first-ever non-fungible token (NFT) collectibles offering…
Heineken Greener Bar
Sustainable solution for the events industry

The Heineken ‘Greener Bar’ launches at the 2021 Heineken London E-Prix

Global beer brand and London E-Prix race title sponsor Heineken® is unveiling its first sustainable bar concept, the Heineken® Greener Bar as part of its wider…
bill pullman budweiser
“Go Fourth, America”

Budweiser Partners with Actor Bill Pullman to Recreate Iconic Presidential Speech from Independence Day

Independence Day has always been a holiday of great pride, tradition and celebration in the United States, but it holds extra significance this year. The holiday…
kavalan whisky
Award

Kavalan Claims 'Best of the Best' Single Malt in Tokyo

Kavalan has been named the Tokyo Whisky & Spirits Competition's (TWSC) 2021 "Best of the Best" single malt. Kavalan took out four of the contest's top 5 single…
pepsi marshmello
Entertainment

Marshmello To Headline UEFA Champions League Final Opening Ceremony Presented By Pepsi®

Today, UEFA and Pepsi® reveal that award-winning global superstar Marshmello will headline this year's UEFA Champions League final Opening Ceremony presented by…
marco andretti
Partnership

US: Clausthaler Non-Alcoholic Premium Beer Expands Relationship With Andretti Autosport

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, the leading German brewing group, announced today that it has expanded its…
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