Marketing

krombacher bbc
Film Series

Krombacher featured in new series “Brewing Ambition”, produced by BBC StoryWorks

From the serene Krombach valley to vibrant London – a brand-new film about Krombacher explores the journey of the brewery’s iconic natural beer. Told by the…
carlsberg campaign
Campaign

Carlsberg launches new global campaign with Mads Mikkelsen

The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
bombay sapphire
King Pleasure© Exhibition

BOMBAY SAPPHIRE® Named The Official Spirit Partner of Jean-Michel Basquiat

BOMBAY SAPPHIRE® and the Basquiat Estate are proud to announce a partnership, naming the world's number one premium gin as the "Official Spirits Partner" of the…
MARTINI Time Best Shared Spot
Above-the-line campaign

MARTINI launches new fully integrated ‘Time Best Shared’ campaign

Bacardi-owned MARTINI announces ‘Time Best Shared’; a new, fully integrated brand campaign that will be executed through the line from March 2022. ‘Time…
Curius Team
Brand, Courage, and Swiftness

Curius launches to disrupt the drinks industry

Curius is a new beverage producer launched to disrupt how drinks brands are created, managed, marketed and distributed across global markets by focusing on three…
Happy friends toasting with whiskey
Analysis

Covid crisis exerted significant negative impact on Europe’s spirits sector

New analysis underscores devastating impact the Covid crisis has had on Europe’s spirits sector and the entire supply chain. COVID-19-related restrictions and…
Beviale Moscow Absage
Beviale Family

Beviale Moscow 2022 suspended indefinitely

Beviale Moscow, the first holistic trade fair for the Russian beverage market, is being suspended indefinitely in light of current events. It will not take place,…
vodka
Analysis

GlobalData: Russian vodka brands face pressure due to the ongoing crisis

Following the Russian invasion of Ukraine, there have been calls to boycott Russian brands with the country’s most famous commodity, vodka, bearing the brunt of…
beer
Analysis

GlobalData: AB InBev’s investments in premium and NoLo beers drive company’s growth

Following today’s (24 February) news that AB InBev reported beer and non-beer volumes growth of 3.4% and 3.8%, respectively, in Q4 2021; Peter Ramshaw, Consumer…
rooster rojo campaign
Global campaign

Rooster Rojo Tequila launches new global campaign: SIP DON'T SLAM

Amber Beverage Group, the fast-growing global beverage group, is launching a bold and exciting advertising campaign for its brand, Rooster Rojo Tequila®. The campaign…
The hands holding bottles with beer and making cheers
Analysis

GlobalData: Heineken’s premium range flourish amid high consumer price inflation

Following last week's (February 16, 2022) release of Heineken’s trading results, Ethan Elliott Maddison, Beverage Analyst at GlobalData, a leading data and analytics…
podcast beer
Podcast “Bigger Than Beer”

Global Hop Supplier Launches New Podcast, Highlighting Women+ in the Hop and Beer Industries

Yakima Chief Hops (YCH), the largest American hop supplier for the global brewing community, has launched a new podcast titled Bigger Than Beer. In their first season,…
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