rafael nadal with amstel beer
Partnership

Amstel ULTRA® Serves Up Global Partnership with Tennis Star, Rafael Nadal

Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product…
moskovskaya hard seltzer
Digital Masterclass

Moskovskaya Vodka to host Global Academy “The Hard Seltzer”

Amber Beverage Group-owned Moskovskaya® Vodka, one of the oldest vodka brands in existence, will organize a virtual Global Academy called “The Hard Seltzer”…
desperados rave to save
“Rave to Save”

Desperados launches world’s first dance-powered app to support Europe’s nightlife Industry

With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with…
evian Dua Lipa
New campaign

evian launches ‘Drink True’ campaign starring Dua Lipa

evian launches its new Drink True platform, with a striking campaign featuring Global Ambassador Dua Lipa. The stunning short film sees Dua connect to her true self…
tobermory gin
World Gin Awards

UK: Tobermory Mountain Gin recognised as Best in the World

The latest gin to be released by Tobermory Distillery has fought off stiff international competition to claim the title of the World’s Best Classic Gin by a top…
pepsi football campaign
Global campaign

Pepsi® Launches a Bold New World of Fizz

Pepsi introduces a new global campaign that celebrates culture with the pop and fizz of the irresistible cola and stars the world’s best across football and music,…
Happy friends toasting with whiskey
Analysis

GlobalData reveals top 10 spirits influencers on Twitter during Q4 2020

An analysis of GlobalData’s Spirits Influencer Platform, which tracks more than 700 leading industry experts and their discussions pertaining to the emerging trends,…
alcohol
GlobalData

Low and no ABV beverages are shaping Western Europe spirits sector

As trends towards health and wellness continue to mount, producers in Western Europe are expanding their portfolios with low and no ABV products. Led by the…
barman is making cocktail
Innovation

Bacardi Launches Mix Lab, A New App That Revolutionizes The Cocktails At Home Experience

Bacardi, the world’s largest family-owned spirits company, announces the launch of Mix Lab an innovative app that gives cocktail lovers the experience of a well-crafted…
male student posing in campus library, empty space
Initiative

USA: Diageo North America establishes innovative program with HBCUs to develop future leaders

The North America business of Diageo, a global beverage leader, is committing $10 million to support 25 Historically Black Colleges and Universities (HBCUs) and…
bud light seltzer
Super Bowl

USA: Bud Light Seltzer Lemonade Debuts Its First-Ever Super Bowl Ad

Today, Bud Light Seltzer Lemonade released its first-ever Super Bowl television ad, titled “Last Year’s Lemons.” Inspired by the do-it-yourself haircuts, postponed…
beer
Exhibition

Italy: A new strategic route for the Horeca World Beer&Food Attraction in a full-digital format in 2021 and live in 2022

Italian Exhibition Group has set a new strategic route for Beer&Food Attraction, the expo dedicated to excellent beer and beverage products and food for the…
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