Marketing

Campaign

Belvedere Launches a Striking New Global Campaign Starring Grammy Award Winner Future

Multi-platinum selling artist Future encounters celebrated director Taika Waititi, who returns for his second campaign, in a sensational new short film to herald…
estrella
Beer

Estrella Jalisco’s Vive Tu Estrella Campaign Celebrates Modern Mexican Culture With New Ads

Estrella Jalisco debuts a new take on its Vive tu Estrella campaign, celebrating its authentic Mexican heritage, refreshing liquid, and the consumers who inspire…
carlsberg campaign
Campaign

Carlsberg Launches New Global Brand Campaign

Carlsberg is launching a new global brand campaign – Do the best things begin with curiosity? Probably - championing that all progress in the world starts with…
1664 blanc
Campaign

1664 Blanc Introduces Good Taste With A Twist 3.0

This season, the super-premium brand 1664 takes us back to ‘Rue 1664’ – the home of Good Taste With A Twist, releasing a new wave of global campaigns. The…
Award

Brown-Forman named one of the 2024 World’s Most Ethical Companies

Brown-Forman has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2024 World’s…
David guetta
Partnership

David Guetta Announces Partnership with Lyre’s Non-Alcoholic Spirits

Lyre’s, the #1 trending Non-Alcoholic Spirits brand, announces its partnership with the world’s #1 DJ David Guetta, with the mission to change the way the world…
cointreau limited edition
Collaboration

Cointreau Releases Limited Edition Bottle Collaboration with Artist INSANE 51

Cointreau, the iconic orange liqueur known for its timeless association with the Margarita, is thrilled to announce the release of an exclusive Limited Edition bottle…
Whiskey

Rebel 100 Bourbon: Lux Row launches limited edition 

Kentucky-based Lux Row Distillers is launching an international-only release of its acclaimed Rebel 100 Kentucky Straight Bourbon. Debuting at BCB Berlin (9th –…
flor de cana
The Ultimate Awards

Flor de Caña named Best Sustainable Rum Distillery

Flor de Caña, the world's first spirit to be both Carbon Neutral and Fair Trade certified, was recently named "Best Sustainable Rum Distillery" by The Ultimate…
Campagn

"Saw This Made This": BOMBAY SAPPHIRE and The Hoxton partner with artists in five cities

BOMBAY SAPPHIRE and The Hoxton will be coming together to bring an exciting addition to their neighbourhoods in Amsterdam, Barcelona, London, Paris, and Rome as…
bacardi
Events

BACARDÍ Rum Named First Spirits Partner of the 2023 MTV Video Music Awards

BACARDÍ, MTV and Paramount Brand Studio Will Pay Tribute to 50 Years of Hip Hop Style with Experiential BACARDÍ VINTAGE Pop-Up Shop, Limited Edition Bottle, Signature…
home of carlsberg
Home of Carlsberg

Carlsberg opens new cultural attraction

Since 2018, one of Copenhagen's most popular tourist attractions, Visit Carlsberg, has been closed and undergone extensive modernisation. On 1 December 2023, Visit…
Partnership

US Open and Aperol® begin new partnership in 2023

The USTA announced that Aperol®, the iconic Italian Aperitivo, has signed on as an official partner of the US Open, beginning with the 2023 event. "We are delighted…
Invest

Munich-based start-up Spiritory secures a six-figure amount for online whisky marketplace

The start-up Spiritory has secured a six-figure amount from investors. The young Munich-based company plans to use this capital to democratize and make the whisky…
bombay sapphire
Partnership

Bombay Sapphire Partners With Artists To Transform London's Iconic Bars

Visual artists Tishk Barzanji and Shaquille-Aaron Keith are set to take over renowned London bars Sketch and Silverleaf this summer with their creative visions,…
EUROGLAS Top 100
Glass packaging

Consistently sustainable – EUROGLAS is a TOP 100 innovative company

[Advertorial] EUROGLAS, a specialist in glass packaging, is demonstrating what the future of the packaging industry can look like. The second-generation family-run…
BOMBAY SAPPHIRE AI Art
Artificial Intelligence

Bombay Sapphire launches world’s largest mass participation AI Art event

Launching on World Creativity Day, 21st April 2023, at the Design Museum in London before travelling to Chelsea Factory in New York in May, Bombay Sapphire and Baz…
Honor

Brown-Forman Named one of the 2023 World's Most Ethical Companies

Brown-Forman has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2023 World’s…
European Beer Star Bier
Beer competition

European Beer Star celebrates its 20th anniversary

For 20 years now, the European Beer Star has been on the quest to find the best beers in the world. The registration phase for this year's edition of the renowned…
amber beverage
Sponsoring

Amber Beverage Group continues Ukrainian men's basketball team sponsorship

The global producer and distributor of fine beverages, Amber Beverage Group (ABG), has announced it will continue the sponsorship of the Ukrainian men’s national…
franklin and sons
Mixer

Franklin & Sons launch ‘Drinks In Trade’ vodcast series

On December 5th, Franklin & Sons celebrates the remarkably independent and vibrant hospitality industry with the launch of its new vodcast series ‘Drinks In…
campaign
‘Drops of Advice’

Diageo and Smirnoff launch new global responsible drinking campaign

Diageo and the world's number one vodka Smirnoff, have today launched a new global campaign 'Drops of Advice' encouraging people to drink responsibly during the…
messi
Global Campaign

Gatorade® launches new campaign to inspire future generations mentally and physically

Gatorade®, the world's number one sports drink*, launches an epic new global campaign to inspire future generations mentally and physically to achieve greatness,…
Smirnoff Gorillaz Bottle
Collaboration

Smirnoff presents “True Originals” with Gorillaz with cocktails and a limited edition

Since 1864, Smirnoff has introduced some of the most iconic and widely replicated cocktails into our collective cultural drinks cabinet, from the vodka martini that…
belvedere vodka daniel craig
Vodka

Belvedere Vodka announces new global campaign starring Daniel Craig

Belvedere, the world's first super-premium vodka, today reveals a monumental campaign featuring critically acclaimed actor Daniel Craig as he has never been seen…
dewars whisky nft
BlockBar.com

DEWAR’S® Scotch Whisky launches first-ever NFT for Double 21 Year-Old

[AG1] DEWAR’S® Scotch Whisky, the world’s most awarded blended Scotch whisky, has teamed up with BlockBar.com, the world’s first direct to consumer NFT marketplace…
mitchers whiskey
Whiskey

Michter's Named World's Most Admired American Whiskey

Michter's has been named the World's Most Admired American Whiskey and the #2 Most Admired Whisky overall in the second edition of The World's Most Admired Whiskies,…
heineken formula 1
Partenrship

Heineken® announced as title race partner for the FORMULA 1 LAS VEGAS GRAND PRIX 2023

The world's most anticipated F1® race, next year's clash in Las Vegas, has been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.…
Bobby’s Gin KangaROOS
Collaboration

Sneakers meet gin: The KangaROOS x Bobby’s Gin Ultimate

Bobby’s Dry Gin Founders, the brothers David Blom and Sebastiaan van Bokkel, sharing their passion not only for good gin tonic but also for fashion and sneakers.…
Advertising

Coors Light will pay $50,000 to duplicate its logo

In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its…
bombay sapphire

BOMBAY SAPPHIRE® and Baz Luhrmann launch ‘Saw This, Made This’ campaign

14BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With…
Black 1752 Rum
Caribbean rum

Amber Beverage Group to launch BLACK 1752 at BCB

The global spirits company, Amber Beverage Group, is set to launch BLACK 1752, a blend of herbal infusions, dark Caribbean rum, orange and vanilla notes, laced with…
Social Media

#ToastToRoger – An initiative by Moët & Chandon in honor of Roger Federer

Perpetuating a tradition that has made the greatness and generosity of the House, Moët & Chandon is thrilled to invite Roger Federer’s friends and fans around…
patron tequila
A PATRÓN Pop-Up Series

PATRÓN® Tequila Makes Its First Foray into the Metaverse

PATRÓN® Tequila, the world's number one super-premium tequila*, is entering the metaverse this summer for the first time with "Summer Made Sensational: A PATRÓN…
growling creatures
Species Protection

Krombacher and Wacken Open Air present the "Growling Creatures"

What do grey seals, cuckoos, and lynx have in common? They are all rare, European native species whose survival is threatened, and they are part of the "Growling…
Munich based startup

Spiritory – the new all-in-one platform for whisky lovers, collectors and investors

Munich based startup Spiritory GmbH announced the launch of its new platform www.spiritory.com. Spiritory provides users a smart and secure way to trade and manage…
carlsberg sweden underwater bar
“Don’t drink and boat”

Carlsberg Sweden opens underwater bar

To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea. At the lake, alcohol intake can…
The Art of Shaking
Online platform

Simone Caporale and Luca Missaglia launch „The Art of Shaking“

The Art of Shaking (TAOS) is an independent global platform created by leading international drinks industry figures Luca Missaglia and Simone Caporale. Available…
Thrive Through Hydration

LeBron James and LIFEWTR Unveil Purpose-Driven Partnership

NBA icon, businessman and philanthropist LeBron James is regarded as one of sports' most influential figures of all time with his community-based contributions leaving…
krombacher bbc
Film Series

Krombacher featured in new series “Brewing Ambition”, produced by BBC StoryWorks

From the serene Krombach valley to vibrant London – a brand-new film about Krombacher explores the journey of the brewery’s iconic natural beer. Told by the…
carlsberg campaign
Campaign

Carlsberg launches new global campaign with Mads Mikkelsen

The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
bombay sapphire
King Pleasure© Exhibition

BOMBAY SAPPHIRE® Named The Official Spirit Partner of Jean-Michel Basquiat

BOMBAY SAPPHIRE® and the Basquiat Estate are proud to announce a partnership, naming the world's number one premium gin as the "Official Spirits Partner" of the…
MARTINI Time Best Shared Spot
Above-the-line campaign

MARTINI launches new fully integrated ‘Time Best Shared’ campaign

Bacardi-owned MARTINI announces ‘Time Best Shared’; a new, fully integrated brand campaign that will be executed through the line from March 2022. ‘Time…
Curius Team
Brand, Courage, and Swiftness

Curius launches to disrupt the drinks industry

Curius is a new beverage producer launched to disrupt how drinks brands are created, managed, marketed and distributed across global markets by focusing on three…
Happy friends toasting with whiskey
Analysis

Covid crisis exerted significant negative impact on Europe’s spirits sector

New analysis underscores devastating impact the Covid crisis has had on Europe’s spirits sector and the entire supply chain. COVID-19-related restrictions and…
Beviale Moscow Absage
Beviale Family

Beviale Moscow 2022 suspended indefinitely

Beviale Moscow, the first holistic trade fair for the Russian beverage market, is being suspended indefinitely in light of current events. It will not take place,…
vodka
Analysis

GlobalData: Russian vodka brands face pressure due to the ongoing crisis

Following the Russian invasion of Ukraine, there have been calls to boycott Russian brands with the country’s most famous commodity, vodka, bearing the brunt of…
beer
Analysis

GlobalData: AB InBev’s investments in premium and NoLo beers drive company’s growth

Following today’s (24 February) news that AB InBev reported beer and non-beer volumes growth of 3.4% and 3.8%, respectively, in Q4 2021; Peter Ramshaw, Consumer…
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