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People

US: Breakthru Beverage Group Appoints Tom Bené as President and CEO

Breakthru Beverage Group, a leading North American total beverage alcohol distributor with operations across the United States and Canada, today announced the Board…
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New Products

Lucas Bols Launches Bols Ready to Enjoy Cocktails

As the industry is shifting towards higher quality home entertaining, Bols, the World's First Cocktail Brand, is inviting consumers to bring home the magic of cocktails…
post malone
Back to Nightlife

Jägermeister Debuts "Night Lights" Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Mast-Jägermeister US premieres short film "Night Lights" starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling…
brothers bond bourbon
Straight Bourbon Whiskey

US: Brother's Bond Bourbon is one of the fastest selling ultra-premium Bourbon brands

Ian Somerhalder's and Paul Wesley's Brother's Bond Bourbon, their hand-selected straight bourbon whiskey, continues strong momentum and growth in the first four…
melissa mitchner
Initiative

Together with Sean Diddy Combs, CÎROC Ultra-Premium Vodka Launches Newest #CIROCStands Campaign

CÎROC and Sean Diddy Combs continue their culture-shifting #CIROCStands initiative in support of Black excellence and achievement with their newest campaign, #CIROCStands…
Distell Limited Editions 2021
Bunnahabhain, Tobermory and Deanston

Distell Celebrates its Three Whisky Distilleries by Releasing a Portfolio of Limited-Edition Expressions

Bunnahabhain, Tobermory and Deanston distilleries have announced a selection of exquisite limited-edition expressions - showcasing the finest characteristics of…
cross keys gin rtd
Product Launch

Amber Beverage unveils Premium RTDs from Cross Keys Gin

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), continues to expand its premium gin portfolio with the launch of two RTDs for…
loud luxury
BACARDÍ Party Tour

US: BACARDÍ® Rum Announces Multi-City BACARDÍ Party Tour Featuring Headlining DJ Duo, Loud Luxury

BACARDÍ rum is excited to announce the BACARDÍ Party Tour, a nine-city U.S. tour making a splash in some of the biggest game day towns across the nation. Bringing…
the sexton single malt
Partnership

The Sexton Single Malt Named as the Official Whiskey of "The Walking Dead"

America's best-selling Irish malt, The Sexton® Single Malt, announces its designation as The Official Whiskey of AMC Networks' groundbreaking series, The Walking…
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Strategic partnerships

Axia Spirit Signs Global Distribution Agreements in the UK, US and Greece

Axia Spirit, the world's first extra dry spirit strength mastiha, announced three new distribution agreements for its launch in the UK, US and Greece. Axia is now…
sagamore spirit
Product launch

Sagamore Spirit Launches Premium Canned Craft Cocktails Made with its 4-Year-Old Rye Whiskey

Sagamore Spirit today introduced its first-ever line of ready-to-drink canned craft cocktails in three vibrant flavors: Black-Eyed Rye, Honey Paloma, and Lemon Tea…
bacardi rum
Expansion of the Premium Portfolio

BACARDÍ® Rum Launches Limited-Edition Five-Year Cask Finish Series With The Release Of Reserva Ocho Sherry Cask Finish

To kick off National Rum Day, BACARDÍ® rum today announced it is expanding its Premium portfolio range with the launch of a limited-edition BACARDÍ Reserva Ocho…
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