martell cognac
Brand Campaign

Martell Cognac and Janelle Monáe Launch Audacious "Soar Beyond the Expected" Campaign

Martell, the oldest of the great cognac houses, is proud to announce world-renowned artist Janelle Monáe as an official partner for a new brand campaign, "Soar…
tamdhu cigar malt
Limited Edition

Tamdhu celebrates the launch of its new Cigar Malt with a unique humidor inspired by its sherry seasoned casks

Tamdhu Speyside Single Malt Scotch Whisky has announced the global release of its Cigar Malt No. 01 - a special limited edition new bottling to celebrate an age-old…
Limited Edition

USA: CÎROC And Sean "Diddy" Combs Usher In The "Love" Era With New Limited-Edition CÎROC Pomegranate

CÎROC announced its latest flavor – and it's the perfect complement to the "love era" declared by Sean Love Combs aka "Diddy." The new limited-edition CÎROC…
smirnoff campaign
Campaign

Smirnoff™ Vodka Reveals 'There's a Spy in Everyone' as an Official Partner of No Time To Die

"Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James…
bevy long drink
New Product

The Boston Beer Company Launches New "Bevy Long Drink"

The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink."…
cider in traditional drinking glass
Cider market

GlobalData: Cider companies should take advantage of summer months in the UK now that restrictions have been lifted

In 2020 and continuing into 2021, COVID-19 has profoundly affected trading in the UK, with the cider market losing 16.3%* volume in 2020, dropping to 7837.36 thousand…
Hands clinging alcohol drink glasses
Investment

Komasa Kanosuke Distillery announces investment by Diageo through Distill Ventures

Komasa Kanosuke Distillery, a producer of ultra-premium single-malt whiskies based in Kagoshima, Japan, today announces that Diageo has made a minority investment…
Digital Photography Series

MARTINI® captures Moments of Joy as friends reunite across the world

MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
smirnoff campaign
Campaign

Smirnoff launches new 'Vodka for the People' Campaign with Kaley Cuoco and Anthony Anderson

As the face of America changes, Smirnoff is celebrating by issuing a unifying rallying cry through the launch of "Vodka for the People," a campaign that highlights…
johnny walker princess street
Johnnie Walker Princes Street

Diageo Opens Landmark Global Johnnie Walker Visitor Experience

Diageo's Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, has today been launched in the heart of…
pernod ricard brands
Investment

Pernod Ricard takes minority stake in U.S. based Sovereign Brands

Pernod Ricard is delighted to announce the signing of a minority stake investment in Sovereign Brands and its portfolio of fast-growing super premium wine and spirits…
macaloney distillers
Legal Dispute

Canadian Distiller's Battle with Scotch Whisky Association Heats Up

In April 2021 the Scotch Whisky Association (SWA) sued Vancouver Island's award-winning Macaloney's Caledonian distillery. There has been a public outcry and tremendous…
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