It is with great pleasure to inform that SPRITHÖKER and MELIFERA – Oléron, France have agreed to, and entered in a strategic distribution partnership in Germany and Austria. As of July 2022, SPRITHÖKER will assume responsibility for the ongoing import, distribution and development of the MELIFERA brand across the German and Austrian marketplace to further strengthen it’s position as a leading premium gin brand.
The agreement brings together MELIFERA, premium sustainable distilled gins, together with the newly founded but massive experienced SPRITHÖKER company, headed up by well-respected industry professionals – Sven Köcher, Jens-Michael Meier and Emanuele Ingusci, who will utilize their strong network and high level of expertise within the sector, to drive the brands’ development forward across on-trade, off-trade as well as the important e-commerce channels.
J.-Michael Meier and Sven Köcher, both CEO and Owner of SPRITHÖKER: “We are very happy about the new collaboration with our French friends from Melifera. The corporate values and brand strategies fit perfectly into our long-term philosophy. With Melifera Gin, we have added a super premium product to our portfolio that will surprise every gin lover and discoverer in a very positive way.”
Christophe Amigorena – Chief Sales Officer of MELIFERA noted “At Melifera, we believe that agility, commitment and focus on building brand equity are mandatory key success factors to vehiculate our brand values within the market. For this reason, we decided to start collaborating with SPRITHÖKER’s team who we believe, share these same principles.”
MELIFERA is an organic and artisanal French gin committed to the preservation of the biodiversity. It is distilled with Immortelle flowers grown and handpicked on the island of Oleron. It’s unique fragrance will take you to your most beautiful memories of returning from the beach and the sand dunes of the Atlantic coast. MELIFERA stands for the « Apis Mellifera Mellifera » aka the black bee which is an endangered species which we decided to protect thanks to local investment initiatives. www.melifera.fr
SPRITHÖKER GmbH is an international exclusive importer and distributor of premium and super premium spirits based in Hamburg. www.sprithoeker.de
Source: SPRITHÖKER GmbH