Italy: A new strategic route for the Horeca World Beer&Food Attraction in a full-digital format in 2021 and live in 2022

Italian Exhibition Group has set a new strategic route for Beer&Food Attraction, the expo dedicated to excellent beer and beverage products and food for the market.

In agreement with the stakeholders and to support market recovery, IEG staff has planned a pro-active run-up to the live edition, which will be held from 20th to 23rd February 2022 at Rimini Expo Centre and will also simultaneously feature Rimini Beer Week, a new “distributed” event connecting participation in the expo centre with that in the city, combining an exclusively B2B event with one open to the public.

The first stage of this new route, ideal for the presentation and launch of new products with a view to the 2021 season, is represented by a full-digital event – Beer&Food Attraction, The Digital Event for Eating Out – being held from 12th to 14th April 2021, which will ensure companies and trade members match-making and networking opportunities, thanks to an extraordinary technological platform that IEG has successfully tested in recent months. The event will be organized with the collaboration and support of all the associations representing the world of beverage and food for the Horeca market and the ITA Italian Trade Agency for the selection and organization of business meetings with carefully chosen international buyers.

Beer&Food Attraction will have a strictly B2B format and offer industry and trade members the means for being globally competitive, at both the digital edition and the live one. Along with the digital edition of Beer&Food Attraction, confirmation has also been announced of the professional appointments of BBTECH Expo, the expo dedicated to technology for the production and packaging of beer and beverages, and Italgrob’s International Horeca Meeting.

Source: Italian Exhibition Group S.p.A.
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