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sipsmith strawberry smash
Limited Edition

Sipsmith Celebrates Partnership With Wimbledon In The U.S. By Launching Limited Edition Strawberry Smash

Sipsmith London, the Official Gin Partner of The Championships, Wimbledon, today announced the U.S. release of Sipsmith Strawberry Smash, a limited edition gin handcrafted…
prosecco from vera wang
Partnership

Vera Wang’s New Prosecco, PARTY, to be Distributed by Southern Glazer’s Wine & Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—announced that it has been selected to be the…
ritual rum alternative
New Product

U.S.: Ritual Zero Proof Launches Rum Alternative

Ritual Zero Proof has led the U.S. non-alcoholic sector since its launch in September 2019 with the first American-made spirit alternatives. After expanding their…
Co-owner of SERVED

Ellie Goulding acquires significant stake in SERVED Hard Seltzer

Singer and songwriter Ellie Goulding has acquired a significant stake in the premium British hard seltzer brand SERVED. Ellie was introduced to Ryan and Dean…
third aura beer app
Augmented reality concept

Australia: 50 Craft Beer Brands Bring Interactive Packaging to Life

Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented reality concept for…
Interview ADRIATICO
Made in Italy

ADRIATICO: Jean-Robert Bellanger about his Amaretto

The creation of spirits is often associated with a formative experience. This is also the case with ADRIATICO Amaretto – and it is truly Italian. It all began…
bruno mars rum
Ultra-Premium Rum Line

Bruno Mars Directs, Stars in New Campaign for SelvaRey Rum

On the heels of a blockbuster spring of new chart-topping music, a groundbreaking foray into fashion, and the sold-out release of his flagship SelvaRey Owner's Reserve,…
Lochlea Whisky
A Whisky like not other

Lochlea Whisky prepares for first bottling

Under the cover of Lochlea Farm in Ayrshire, the independently owned distillery has been quietly distilling, casking and maturing their masterpiece readying to launch…
Krug Grand Cuvee Edition 169
Champagne

The House of Krug presents Krug Grande Cuvée 169ème Edition

Every year, the House of Krug honours the dream of one man, Joseph Krug with a new Édition of Krug Grande Cuvée, the most generous expression of Champagne. As…
mount gay rum
Partnership

Mount Gay Rum Partners With 4ocean To Help Protect The Ocean

Mount Gay, the world's oldest running rum distillery dating back to 1703, announces a new partnership with 4ocean, one of the world's leading ocean conservation…
tattoo artist jonboy
Collaboration

PATRÓN® tequila collaborates with celebrity tattoo artist JonBoy

PATRÓN Tequila - the world's number one ultra-premium tequila, is continuing its collaboration with iconic celebrity tattoo artist, JonBoy, to bring Cinco de Mayo…
fable cocktails
Alcohol-Alternative Cocktail Line

US: Meet Fable - The Non-Alcoholic, Premium Botanical Cannabis Cocktail

BKKB Ventures LLC announced today the launch of Fable, a line of four cannabis-infused botanical beverages, available for purchase this July in select California…
bacardi rum cocktails
New Products

US: BACARDÍ® Real Rum Canned Cocktails Expand Range With Three New Flavors

Following on the successful launch of BACARDÍ® Real Rum Canned Cocktails last year, BACARDÍ® Rum is expanding its range of canned cocktails with three vibrant…
pepsi marshmello
Entertainment

Marshmello To Headline UEFA Champions League Final Opening Ceremony Presented By Pepsi®

Today, UEFA and Pepsi® reveal that award-winning global superstar Marshmello will headline this year's UEFA Champions League final Opening Ceremony presented by…
dua lipa
“No One is Just One Flavor”

US: Truly Hard Seltzer Launches Brand Campaign With Global Pop Icon Dua Lipa

Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, is joining forces with Grammy Award-Winning Artist Dua Lipa to launch the brand's No…
vodka
Partnership

US: Pernod Ricard Appoints BCI as Exclusive Importer of Ostoya Vodka

Adding to an already impressive list of premium, international spirits and beverages for importation, Houston-based BCI has been chosen as the exclusive importer…
Heineken Euro 2021 Titel
Fans coming back

Heineken with 'Enjoy the Rivalry' campaign for UEFA EURO 2020 partnership

Heineken® is launching a new global campaign showcasing its UEFA EURO 2020™ partnership, entitled ‘Enjoy the Rivalry’. The full through the line campaign…
Interview Brockmans Gin
New Western Style pioneer

"A gin like no other": Global Brand Ambassador Mike Whatmough on Brockmans

"To create a gin like no other; one that is both intense and smooth, and one that people love to drink neat over ice" – this clear, yet ambitious goal was set…
refik anadol
Limited Edition

US: Hennessy Debuts Collaboration with Media Artist and Director Refik Anadol

Hennessy, the world's best-selling cognac, is proud to unveil an immersive masterpiece for the 2021 V.S.O.P Privilège Limited Edition that boldly recasts its savior-faire…
david guetta
Partnership

David Guetta joins forces with Tuborg OPEN to unite fans across the world with new track, 'Get Together'

David Guetta has teased his new single ‘Get Together’ today as part of an exciting partnership with Danish beer brand Tuborg. The full track will drop on Friday…
sarah jessica parker
New Product

USA: New Invivo X, Sarah Jessica Parker Wine Vintage Drops This International Sauvignon Blanc Day

Award-winning wine brand Invivo X, Sarah Jessica Parker (SJP) continues to gain credibility and grow in popularity as it announces the release of its second vintage…
Interview Giancarlo Mancino
Mancino, Rinomato and Sei Bellissimi

By tradition and passion: Giancarlo Mancino about his brands

Originally from Italy, Giancarlo Mancino dedicates his life to the bar and beverage culture. He is one of the most awarded and respected bartenders in the world,…
voco
Relaunch

USA: Elegance Brands Relaunches Premiere "Better-For-You" Coconut Water Cocktail VOCO

Elegance Brands, Inc. (Elegance), a global beverage company with a focus on innovation, announced today the relaunch of its premiere beverage product VOCO, a "better-for-you"…
loki
New Product

USA: Introducing LOKI - The world's first Enhanced Seltzer

LOKI is an entirely new type of drink to enjoy with friends. The world's first Enhanced Seltzer. Made with the cannabinoid extract Delta-8, LOKI offers a clean alternative…
gen z water
New Product

USA: New Water Brand, GEN Z Water, Debuts with Bold, Quirky Design

GEN Z Water is disrupting the bottled water industry, hoping to leave behind more happiness and less of everything else through its name, design and a bottle that's…
From the Netherlands

Sir Edmond Gin: Fleur Vonk about the Gin, the Vanilla and the Flamingo

From the Netherlands has come with Sir Edmond a gin, which has a more than unusual character. Meant, however, not only the taste, but the entire appearance. Named…
port wine in wine cellar, glass of alcohol in cellar, glass of wine in hand, wine degustation
New Distillery

Jeff Arnett, Jack Daniel's Former Master Distiller and Partners Announce New Venture

"Gather Around" - a new distillery is about to be uncorked. The Tennessee Department of Economic and Community Development and the Blount Partnership announced today…
Hand pouring cola soda drink from bottle to glass with ice cubes and lemon slices
Agreement

Coca-Cola Europacific Partners: CCEP and Amatil reveal new name

Coca-Cola Europacific Partners will be the name of the company as Coca-Cola Amatil (Amatil) and Coca-Cola European Partners (CCEP) join together following completion…
rafael nadal with amstel beer
Partnership

Amstel ULTRA® Serves Up Global Partnership with Tennis Star, Rafael Nadal

Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product…
eminente rum
Interview

New beginning of Cuban rum - César Augusto Martí Marcelo about Eminente Reserva

Eminente is a new Cuban rum from the heart of an island called by the locals "Isla del Cocodrilo", whose unusual shape resembles that of the native crocodile there.…
loyal lemonade
Acquisition

Diageo acquires spirits-based ready to drink brand, Loyal 9 Cocktails

Today, Diageo announces it has acquired Loyal 9 Cocktails, a rapidly growing spirits-based ready to drink brand, from Sons of Liberty Spirits Company. Launched…
cider
Purchase

US: Northeast Drinks Group Completes Purchase of Vermont Cider Company

Northeast Drinks Group LLC (“Northeast Drinks Group” or “NDG”) a privately owned holding company, announces that it has closed on the transaction to purchase…
Master Distiller

Hendrick's: Lesley Gracie on her journey into the industry, gin and her love of experimentation

More than 22 years ago, Lesley Gracie developed a gin for William Grant & Sons at the request of Charlie Gordon, a great-grandson of the founder William Grant.…
barman with cocktail
Collaboration

Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-building capabilities

Pernod Ricard announces a collaboration with Lafayette Imports, a new company founded by Biggar & Leith partners Elwyn Gladstone and Mark Teasdale. The new venture…
desperados rave to save
“Rave to Save”

Desperados launches world’s first dance-powered app to support Europe’s nightlife Industry

With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with…
alcohol
Investment

Diageo North America expands operations to support growth in the Ready-to-Drink category

To support Diageo North America’s growth strategy in the Ready-to-Drink (RTD) category, the company announced plans to expand its manufacturing footprint and install…
barman pours alcohol into a glass
Acquisition

Pernod Ricard to acquire majority stake in La Hechicera ultra-premium Colombian rum

Pernod Ricard is delighted to announce the signing of an agreement for the acquisition of a majority stake in La Hechicera, a Colombian ultra-premium rum launched…
hard seltzer
Acquisition

Diageo acquires Far West Spirits LLC, owner of hard seltzer brand, Lone River Ranch Water

Diageo announces it has acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration…
evian Dua Lipa
New campaign

evian launches ‘Drink True’ campaign starring Dua Lipa

evian launches its new Drink True platform, with a striking campaign featuring Global Ambassador Dua Lipa. The stunning short film sees Dua connect to her true self…
beer
Acquisition

Celli Group acquires certain Cornelius assets in Europe

Celli Group is pleased to announce that it has finalized an agreement with Cornelius Beverage Technologies Ltd. for the acquisition of a package of beer dispensing…
Benriach Smoke Season Single Malt Whisky
Smoky Single Malt Whisky

Benriach turns up the peat in Speyside with “Smoke Season”

Smoky whiskies are not traditionally associated with Speyside, but look back through its distilleries’ archives and it’s clear that heavily peated single malts…
pepsi football campaign
Global campaign

Pepsi® Launches a Bold New World of Fizz

Pepsi introduces a new global campaign that celebrates culture with the pop and fizz of the irresistible cola and stars the world’s best across football and music,…
jay-z
Deal

JAY-Z sells 50 percent of Armand de Brignac champagne brand to Moët Hennessy

Moët Hennessy, the world leader in luxury wines and spirits is pleased to announce a partnership with Shawn JAY-Z Carter through the acquisition of a 50% stake…
Happy friends toasting with whiskey
Analysis

GlobalData reveals top 10 spirits influencers on Twitter during Q4 2020

An analysis of GlobalData’s Spirits Influencer Platform, which tracks more than 700 leading industry experts and their discussions pertaining to the emerging trends,…
händeschütteln
Deal

Nestlé agrees on sale of Nestlé Waters North America brands

Nestlé S.A. today announced that it has reached an agreement to sell its regional spring water brands, purified water business and beverage delivery service in…
alcohol
GlobalData

Low and no ABV beverages are shaping Western Europe spirits sector

As trends towards health and wellness continue to mount, producers in Western Europe are expanding their portfolios with low and no ABV products. Led by the…
paper bottle
Sustainability

Coca-Cola joins vital sustainability movement with new plastic-free packaging

Following the news that the Coca-Cola Company is trialling its first paper bottle; Alice Popple, Consumer Analyst at GlobalData, a leading data and analytics company,…
Couple cheering with glasses of red wine
Market Assessment

UK: Canned wine is the trendy and sustainable future for on-the-go wine market, says GlobalData

Currently, canned wine – underscored by UK-based company, Defy Wine’s new organic canned white wine – is the next innovation to disrupt the on-the-go wine…
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