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loyal lemonade
Acquisition

Diageo acquires spirits-based ready to drink brand, Loyal 9 Cocktails

Today, Diageo announces it has acquired Loyal 9 Cocktails, a rapidly growing spirits-based ready to drink brand, from Sons of Liberty Spirits Company. Launched…
cider
Purchase

US: Northeast Drinks Group Completes Purchase of Vermont Cider Company

Northeast Drinks Group LLC (“Northeast Drinks Group” or “NDG”) a privately owned holding company, announces that it has closed on the transaction to purchase…
Master Distiller

Hendrick's: Lesley Gracie on her journey into the industry, gin and her love of experimentation

More than 22 years ago, Lesley Gracie developed a gin for William Grant & Sons at the request of Charlie Gordon, a great-grandson of the founder William Grant.…
barman with cocktail
Collaboration

Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-building capabilities

Pernod Ricard announces a collaboration with Lafayette Imports, a new company founded by Biggar & Leith partners Elwyn Gladstone and Mark Teasdale. The new venture…
desperados rave to save
“Rave to Save”

Desperados launches world’s first dance-powered app to support Europe’s nightlife Industry

With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with…
alcohol
Investment

Diageo North America expands operations to support growth in the Ready-to-Drink category

To support Diageo North America’s growth strategy in the Ready-to-Drink (RTD) category, the company announced plans to expand its manufacturing footprint and install…
barman pours alcohol into a glass
Acquisition

Pernod Ricard to acquire majority stake in La Hechicera ultra-premium Colombian rum

Pernod Ricard is delighted to announce the signing of an agreement for the acquisition of a majority stake in La Hechicera, a Colombian ultra-premium rum launched…
hard seltzer
Acquisition

Diageo acquires Far West Spirits LLC, owner of hard seltzer brand, Lone River Ranch Water

Diageo announces it has acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration…
evian Dua Lipa
New campaign

evian launches ‘Drink True’ campaign starring Dua Lipa

evian launches its new Drink True platform, with a striking campaign featuring Global Ambassador Dua Lipa. The stunning short film sees Dua connect to her true self…
beer
Acquisition

Celli Group acquires certain Cornelius assets in Europe

Celli Group is pleased to announce that it has finalized an agreement with Cornelius Beverage Technologies Ltd. for the acquisition of a package of beer dispensing…
Benriach Smoke Season Single Malt Whisky
Smoky Single Malt Whisky

Benriach turns up the peat in Speyside with “Smoke Season”

Smoky whiskies are not traditionally associated with Speyside, but look back through its distilleries’ archives and it’s clear that heavily peated single malts…
pepsi football campaign
Global campaign

Pepsi® Launches a Bold New World of Fizz

Pepsi introduces a new global campaign that celebrates culture with the pop and fizz of the irresistible cola and stars the world’s best across football and music,…
jay-z
Deal

JAY-Z sells 50 percent of Armand de Brignac champagne brand to Moët Hennessy

Moët Hennessy, the world leader in luxury wines and spirits is pleased to announce a partnership with Shawn JAY-Z Carter through the acquisition of a 50% stake…
Happy friends toasting with whiskey
Analysis

GlobalData reveals top 10 spirits influencers on Twitter during Q4 2020

An analysis of GlobalData’s Spirits Influencer Platform, which tracks more than 700 leading industry experts and their discussions pertaining to the emerging trends,…
händeschütteln
Deal

Nestlé agrees on sale of Nestlé Waters North America brands

Nestlé S.A. today announced that it has reached an agreement to sell its regional spring water brands, purified water business and beverage delivery service in…
alcohol
GlobalData

Low and no ABV beverages are shaping Western Europe spirits sector

As trends towards health and wellness continue to mount, producers in Western Europe are expanding their portfolios with low and no ABV products. Led by the…
paper bottle
Sustainability

Coca-Cola joins vital sustainability movement with new plastic-free packaging

Following the news that the Coca-Cola Company is trialling its first paper bottle; Alice Popple, Consumer Analyst at GlobalData, a leading data and analytics company,…
Couple cheering with glasses of red wine
Market Assessment

UK: Canned wine is the trendy and sustainable future for on-the-go wine market, says GlobalData

Currently, canned wine – underscored by UK-based company, Defy Wine’s new organic canned white wine – is the next innovation to disrupt the on-the-go wine…
Deal

USA: Uber to Acquire Drizly

Uber Technologies, Inc. (NYSE: UBER) and Drizly today announced that they have reached an agreement for Uber to acquire Drizly for approximately $1.1 billion in…
barman with cocktail
Partnership

USA: Molson Coors Partners With CKBG to Distribute RTD Cocktail, Superbird

Molson Coors Beverage Company (NYSE: TAP, TAP.A; TSX: TPX.B, TPX.A) announced a partnership with CKBG to distribute Superbird— a 100% blue agave tequila-based…
beverage cans
Expansion

Czechia: Ball plants to build new aluminium can plant near Pilsen

Ball Corporation (NYSE: BLL), a leading maker of infinitely recyclable aluminium packaging, intends to begin construction of a new production facility at Pilsen…
alcohol
Exhibition

UK: London Wine Fair announces a 100% digital show for 2021

The organisers of the London Wine Fair have announced that the 2021 show will now take place virtually. The decision was taken in light of the on-going uncertainty…
Business Strategy

Suntory Beer Limited Business Strategy for 2021

Suntory Beer Limited conducts business based on its company vision of Brewing the Ultimate Beer Tradition. In 2020 we continued to work diligently to create new…
Climate goal

PepsiCo Doubles Down on Climate Goal and Pledges Net-Zero Emissions by 2040

PepsiCo, Inc. (NASDAQ:PEP) today announced plans to more than double its science-based climate goal, targeting a reduction of absolute greenhouse gas (GHG) emissions…
Coca Cola
Carbon Disclosures Project

Coca-Cola European Partners included on A List for climate change and water security

CCEP is one of only a few companies globally to be included on the Carbon Disclosures Project’s Climate and Water A lists for five consecutive years Coca-Cola…
alcohol
Drinks Market Analysis

IWSR: Beverage Alcohol in 2020 Performs Better than Expected

Total beverage alcohol will perform better than expected this year, but forecasts point to a slow long-term recovery, according to far-reaching new research from…
Coravin
Quick pour

Coravin launches Pivot Wine Preservation system

Coravin, the company behind the world-renowned wine preservation system, today unveils a brand-new device to add to its award-winning range; the Pivot® Wine Preservation…
Glengoyne
Special moment

Glengoyne to open rare 50 year old Whisky

Glengoyne Whisky has today announced the launch of its oldest ever expression - a 50 Year Old Highland Single Malt – and is offering whisky lovers a unique opportunity…
Cognac
Partnership

Courvoisier® Cognac Partners with National Urban League to Support Black Small Business Owners And Entrepreneurs

Courvoisier® Cognac, the most awarded cognac house*, today announces a partnership with National Urban League, a historic civil rights organization dedicated to…
Durstexpress
delivery service

Oetker Group plans acquisition of the online beverage delivery service flaschenpost SE

Dr. August Oetker KG intends to acquire the online beverage delivery service flaschenpost SE, based in Münster. Corresponding contracts were signed on October 30,…
Anheuser-Busch Recycable
Recyclable

Anheuser-Busch Announces Partnership to Develop a More Sustainable Beer Can

Beer drinkers will soon be able to enjoy their favorite brew out of cans that are not only infinitely recyclable, but made from responsibly produced, low-carbon…
Anheuser Busch
Anheuser-Busch

Delivering 50,000 Cans of Emergency Drinking Water to Support Hurricane Delta Relief Efforts in Louisiana

At the request of the American Red Cross, Anheuser-Busch is delivering one truckload – more than 50,000 cans – of emergency drinking water to support local communities…
Ao
Suntory World Whisky ‘Ao’

Beam Suntory announcs the launch of the first-ever world blended whisky

Beam Suntory has today announced the launch of the first-ever world blended whisky, Suntory World Whisky ‘Ao’, in global travel retail. The whisky, which…
Melitta ManU
Successful partnership

Melitta and Manchester United extend partnership

The Melitta Group and the world-renowned English football club Manchester United are to continue their successful partnership. The Premier League Club and the German…
Donnafugata D&G
Limited Edition

Tancredi, the historic red of the Sicilian winery Donnafugata, is renewed and wears the Dolce&Gabbana creativity

Tancredi, the historic red of the Sicilian winery Donnafugata, is renewed and wears the Dolce&Gabbana creativity, in a limited and numbered edition of the 2016…
Woodford
Limited

Woodford Reserve releases new limited-edition Five Wood Whiskey

Woodford Reserve released a new, limited-edition whiskey that has been aged in five different styles of barrels, creating a unique profile that bursts with rich…
Limehouse Gin
New Gin

Cosy Autumn Vibes are here with new Limehouse Apple & Cinnamon Gin

The summer may be drawing to a close, and whilst social distancing doesn’t look to be going anywhere any time soon, there’s reasons to be cheerful as autumn…
Campari Red Passion
Impactful visuals

Campari brings Red Passion to life in new inspirational digital campaign

Campari, the iconic Italian red aperitif has launched an inspirational new digital campaign featuring a unique partnership with remarkable artists from around the…
Scavy & Ray Prosecco Rose
Worldwide novelty

The first Prosecco DOC Rosé by SCAVI & RAY

SCAVI & RAY presents a real world novelty: The first Prosecco Rosé in Germany. After the Italian Prosecco Consortium allowed the introduction of a rosé…
Tombory23
Full-flavoured whisky

Tobermory Distillery releases special 23-Year-Old

Tobermory Distillery is today announcing the release of Tobermory 23 Year Old Oroloso Cask Finish (46.3% ABV, RSP £320) – a beautiful deep-gold sherried single…
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