rafael nadal with amstel beer
Partnership

Amstel ULTRA® Serves Up Global Partnership with Tennis Star, Rafael Nadal

Amstel ULTRA®, the premium low-carb, low-calorie light beer, has recruited Tennis legend, Rafael Nadal as a global ambassador for its growing lifestyle product…
eminente rum
Interview

New beginning of Cuban rum - César Augusto Martí Marcelo about Eminente Reserva

Eminente is a new Cuban rum from the heart of an island called by the locals "Isla del Cocodrilo", whose unusual shape resembles that of the native crocodile there.…
loyal lemonade
Acquisition

Diageo acquires spirits-based ready to drink brand, Loyal 9 Cocktails

Today, Diageo announces it has acquired Loyal 9 Cocktails, a rapidly growing spirits-based ready to drink brand, from Sons of Liberty Spirits Company. Launched…
cider
Purchase

US: Northeast Drinks Group Completes Purchase of Vermont Cider Company

Northeast Drinks Group LLC (“Northeast Drinks Group” or “NDG”) a privately owned holding company, announces that it has closed on the transaction to purchase…
Master Distiller

Hendrick's: Lesley Gracie on her journey into the industry, gin and her love of experimentation

More than 22 years ago, Lesley Gracie developed a gin for William Grant & Sons at the request of Charlie Gordon, a great-grandson of the founder William Grant.…
barman with cocktail
Collaboration

Pernod Ricard Collaborates with Lafayette Imports to Strengthen Brand-building capabilities

Pernod Ricard announces a collaboration with Lafayette Imports, a new company founded by Biggar & Leith partners Elwyn Gladstone and Mark Teasdale. The new venture…
desperados rave to save
“Rave to Save”

Desperados launches world’s first dance-powered app to support Europe’s nightlife Industry

With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with…
alcohol
Investment

Diageo North America expands operations to support growth in the Ready-to-Drink category

To support Diageo North America’s growth strategy in the Ready-to-Drink (RTD) category, the company announced plans to expand its manufacturing footprint and install…
barman pours alcohol into a glass
Acquisition

Pernod Ricard to acquire majority stake in La Hechicera ultra-premium Colombian rum

Pernod Ricard is delighted to announce the signing of an agreement for the acquisition of a majority stake in La Hechicera, a Colombian ultra-premium rum launched…
hard seltzer
Acquisition

Diageo acquires Far West Spirits LLC, owner of hard seltzer brand, Lone River Ranch Water

Diageo announces it has acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration…
evian Dua Lipa
New campaign

evian launches ‘Drink True’ campaign starring Dua Lipa

evian launches its new Drink True platform, with a striking campaign featuring Global Ambassador Dua Lipa. The stunning short film sees Dua connect to her true self…
beer
Acquisition

Celli Group acquires certain Cornelius assets in Europe

Celli Group is pleased to announce that it has finalized an agreement with Cornelius Beverage Technologies Ltd. for the acquisition of a package of beer dispensing…
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