International brands and stories

dua lipa
Virtual Concert Series

Truly Hard Seltzer Launches 'Truly Inspired' Concert Series Featuring Artists Curated by Global Pop Icon Dua Lipa

Today, Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, launched 'Truly Inspired', a summer virtual concert series, co-created and produced…
ben baller
Collaboration

Captain Morgan Links Up with Ben Baller to Lend its Original Flavor to an Exclusive Chain Collection

Captain Morgan is announcing today an official partnership with Ben Baller, one of pop culture's most iconic jewelers and entrepreneurs. As part of the collaboration,…
mezcal union
Acquisition

Diageo to acquire Casa UM

Diageo announces it has reached an agreement to acquire Mezcal Unión through the acquisition of Casa UM. Mezcal Unión was launched in 2011 by a group of Mexican…
craft beer
Complexity of beer

Tens of thousands of unique molecules detected in 467 beers from around the world

The tradition of beer brewing dates back to at least 7000 BCE and maybe even to the invention of agriculture, considering that the starch in most cereals can spontaneously…
ashley tisdale
Partnership

Jamba® Partners with Ashley Tisdale to Introduce Two New Iced Beverages

With the back-to-school season approaching and many offices opening their doors, it's fair to say that most Americans are relearning how to successfully tackle their…
j balvin
Miller Lite x J Balvin

¡Es Jose Time! Miller Lite And J Balvin Announce Partnership

Today, Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time.…
hard mtn dew
Collaboration

The Boston Beer Company partners with PepsiCo for US launch of New "HARD MTN DEW" alcoholic offering

The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston…
vangelis smyrlis
People

Amber Beverage Group Welcomes New EMEIA and GTR Managing Director

From 2 August, global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has appointed Vangelis Smyrlis to the role of Managing Director…
edith w cooper
People

PepsiCo Elects Edith W. Cooper to Board of Directors

PepsiCo, Inc. (NASDAQ: PEP) today announced its Board of Directors has elected Edith W. Cooper as an independent member of the Board. Ms. Cooper, 59, will join…
sarah jessica parker
Award

Sarah Jessica Parker's Wine "Invivo X" Awarded Two Gold Medals

New York icon Sarah Jessica Parker and her wine brand Invivo X, SJP have come out on top at the 2021 New York International Wine Competition. With over 1400 wines…
bombay sapphire senses stirred campaign
New Campaign

BOMBAY SAPPHIRE Gin® Presents 'Senses Stirred' Campaign for BOMBAY & Tonic

Today, BOMBAY SAPPHIRE Gin®, the world's leading premium gin brand by volume and value, announces the debut of its first campaign film dedicated to the BOMBAY &…
benriach malting season
Malting Season

Benriach keeps tradition alive with first edition of Malting Season

Celebrating traditional methods dating back to the earliest days of Benriach Distillery, Benriach Malting Season will be the first expression in a century to be…
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