Spirits

Ukiyo Rice Vodka
New

Ukiyo Japanese rice vodka arrives in Germany

Super-premium Japanese spirits brand Ukiyo has just launched a distinctive rice vodka – an addition to their range which already includes two unique gins that…
simply spiked lemonade
Simply Spiked Lemonade™

Molson Coors teams up with Coca-Cola for alcoholic lemonade

Molson Coors Beverage Company (NYSE: TAP) has expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol…
logo southern glazers
Collaboration

Southern Glazer’s Wine & Spirits Renews Agreement With Campari America

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that it has renewed its distribution…
cocktail
Bacardi Cocktail Trends Report

Bacardi’s top 5 cocktail trends for 2022

Bacardi Limited, the world's largest privately-held spirits company, releases its third annual Bacardi Cocktail Trends Report, looking ahead at the key trends impacting…
Hendrick's Gin DUM Keramik
Limited collaboration

Hendrick's Gin and DUM Keramik designed custom ceramic mugs

Hendrick's Gin is not only known for refreshing drinks, but also has delicious recipes ready for the fall and winter season, such as the Hot Spiced Apple. To…
cognac
Sale of a majority stake

Pernod Ricard sells a majority stake in Societe des Produits d’Armagnac

Pernod Ricard completed the sale of a majority stake in Société des Produits d’Armagnac (SPA) to Cloudsweeper GmbH, an entity wholly owned by entrepreneur Alexander…
kavalan
Awards

Kavalan Wins IWSC 'Worldwide Whiskey Producer Trophy'

The International Wine and Spirit Competition (IWSC) has awarded its Worldwide Whiskey Producer Trophy to Kavalan for the third time, ending a spectacular 2021 awards…
johnnie walker masters of flavour
Extremely rare Scotch

UK: Introducing Johnnie Walker Masters of Flavour

Johnnie Walker launches a new extremely rare Scotch celebrating the fine art of whisky making - Johnnie Walker Masters of Flavour. This exceptional Scotch is…
grey goose vodka
New multi-year partnership

GREY GOOSE® Vodka Named 'The Official Spirit Partner Of The 64th Annual GRAMMY Awards®'

22Just ahead of tomorrow's highly-anticipated GRAMMY Awards® nominations, GREY GOOSE and the Recording Academy® are proud to announce a new multi-year partnership,…
Beluga Bar Moscow
Moscow

Luxurious Beluga Caviar Bar opens its doors at Sheremetyevo International Airport

BELUGA GROUP presents a brand new, luxurious Beluga Caviar Bar located in the departure area of Sheremetyevo International Airport's Terminal С. Just like the…
the irishman
Acquisition

Amber Beverage Group acquires Irish whiskey company Walsh Whiskey

The global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has announced that it has acquired the Irish Whiskey company, Walsh Whiskey,…
Hands clinging alcohol drink glasses
Fully operational malt whisky distillery in China

China: Pernod Ricard unveils THE CHUAN Malt Whisky Distillery in Emeishan

Pernod Ricard, one of the world’s leading whisky producers, officially unveils 叠川THE CHUAN Malt Whisky Distillery today in Emeishan. The announcement celebrates…
grey goose duets
A modern Martini cocktail bar

GREY GOOSE® launches "Duet" with Rina Sawayama and Luke Selby

GREY GOOSE brings together two of Britain’s most dynamic and exciting new talents to create an extraordinary cocktail experience. In the same way that GREY GOOSE…
de kuyper zero
Non-alcoholic premixed cocktails

Netherlands: De Kuyper launches "De Kuyper Zero"

De Kuyper Royal Distillers is launching its latest innovation: De Kuyper Zero, four classic cocktails without alcohol but with the same bold flavours, mouthfeel…
st germain anna sui
Limited Edition

ST~GERMAIN® Elderflower Liqueur and Fashion Designer Anna Sui Launch a Floral Bottle Tote

ST~GERMAIN® Elderflower Liqueur invites cocktail gourmands and fashionistas to say 'Oui' to a creative and vibrant addition to the holidays with the launch of the…
strykk
All the Spirit, None of the Alcohol

STRYKK™ Non-Alcoholic Spirits Brand Announces US Launch

Distilled and bottled in the UK, non-alcoholic spirits brand, STRYKK™, featuring an impressive range of the highest quality alternative-alcohol options, is…
Hands clinging alcohol drink glasses
Malt whisky distillery

Diageo to build new US$75 million distillery to produce the group’s first China-origin, single malt whisky

Diageo, the global leader in beverage alcohol and owner of Johnnie Walker and Singleton Scotch whiskies, today broke ground on the site of its first malt whisky…
jack daniel's award
Best Global Brands 2021

Jack Daniel’s Tennessee Whiskey named most valuable spirits brand in the world

Jack Daniel’s Tennessee Whiskey has been named as the most valuable spirits brand in the world by Interbrand in its Best Global Brands 2021 report. Jack Daniel’s…
Michter's 20 Year Kentucky Straight Bourbon
20 Year Kentucky Straight Bourbon

Michter's To Release 20 Year Bourbon in November

Shortly after being named "Most Admired American Whiskey" by UK-based Drinks International, Michter's will start shipping 20 Year Kentucky Straight Bourbon to its…
rooster rojo
Global launch

Rooster Rojo launches ground-breaking innovation: Smoked Pineapple Tequila

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has announced the global launch of its innovative new tequila variant with the…
Limited Edition

ABSOLUT Vodka launches new limited-edition ABSOLUT Voices

From October 1st, ABSOLUT Vodka is inviting everyone to celebrate the world’s expressive minds with the launch of a new limited-edition bottle, Absolut Voices. Embodying…
g vine
Expansion

G'Vine Expands Distribution in the U.S.

This month, G'Vine - a revolutionary gin made of grapes instead of grains – is ramping up prevalence in the U.S with direct-to-consumer availability online at…
Global Campaign

Johnnie Walker Launches New Keep Walking Campaign

Johnnie Walker, the world's number one Scotch Whisky[1], wants to inspire people to Keep Walking towards a more positive future with the latest chapter in its iconic…
tequila
Investment

Diageo announces investment to support growth in the tequila category

Diageo, a global leader in beverage alcohol, has announced plans to expand its manufacturing footprint in Mexico through an investment of more than US$500 million…
Amber Beverage Group Card
Renaming

Amber Beverage Group announces new names for its production companies

In order to expand its footprint as a global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG) continues renaming its companies by adding…
diageo lebanon distillery
Sustainability

Diageo opens its first carbon neutral whiskey distillery in North America

Global beverage leader Diageo has opened its first carbon neutral distillery in Lebanon, Kentucky. The site will support the local community with 30 full-time jobs…
alcohol
Analysis

Top five trends to watch in the spirits and wine sector over 2021/2022, according to GlobalData

Disruptions in supply chains, crop damage as a result of climate change, and a shift in consumer attitudes towards drinking are set to shape new trends and consumption…
bacardi campaign
BACARDÍ Spiced Rum

BACARDÍ® Premieres Two New Spiced Rum Campaigns Just In Time For Fall

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns.…
Hands clinging alcohol drink glasses
Acquisition

Pernod Ricard to acquire leading online spirits retailer The Whisky Exchange

Pernod Ricard is delighted to announce the signing of an agreement for the acquisition of The Whisky Exchange, a leading spirits online and physical retailer and…
Happy friends toasting with whiskey
State-of-the-art facility

Diageo announces the creation of research and development centre in Shanghai

Diageo, a global leader in beverage alcohol, today announced the establishment of a new research and development centre in Shanghai to further its product innovation…
pashas
Pasha’s Persian Lemonade

Social Media Mixology Influencer Justin Pasha Launches Unique RTD Cocktail Partnering With Corebev

The Corebev Group announced the official release of its second product, Pasha's Persian Lemonade. The company is launching its first release in a proposed lineup…
martell cognac
Brand Campaign

Martell Cognac and Janelle Monáe Launch Audacious "Soar Beyond the Expected" Campaign

Martell, the oldest of the great cognac houses, is proud to announce world-renowned artist Janelle Monáe as an official partner for a new brand campaign, "Soar…
tamdhu cigar malt
Limited Edition

Tamdhu celebrates the launch of its new Cigar Malt with a unique humidor inspired by its sherry seasoned casks

Tamdhu Speyside Single Malt Scotch Whisky has announced the global release of its Cigar Malt No. 01 - a special limited edition new bottling to celebrate an age-old…
Limited Edition

USA: CÎROC And Sean "Diddy" Combs Usher In The "Love" Era With New Limited-Edition CÎROC Pomegranate

CÎROC announced its latest flavor – and it's the perfect complement to the "love era" declared by Sean Love Combs aka "Diddy." The new limited-edition CÎROC…
smirnoff campaign
Campaign

Smirnoff™ Vodka Reveals 'There's a Spy in Everyone' as an Official Partner of No Time To Die

"Shaken not stirred." Viewers have seen James Bond drink his famous Smirnoff vodka martini from the very first Bond film, Dr. No (1962). In Goldfinger (1964), James…
bevy long drink
New Product

The Boston Beer Company Launches New "Bevy Long Drink"

The Boston Beer Company today announced the launch of Bevy Long Drink, a new, refreshing beverage inspired by the national cocktail of Finland, the "Long Drink."…
cider in traditional drinking glass
Cider market

GlobalData: Cider companies should take advantage of summer months in the UK now that restrictions have been lifted

In 2020 and continuing into 2021, COVID-19 has profoundly affected trading in the UK, with the cider market losing 16.3%* volume in 2020, dropping to 7837.36 thousand…
Hands clinging alcohol drink glasses
Investment

Komasa Kanosuke Distillery announces investment by Diageo through Distill Ventures

Komasa Kanosuke Distillery, a producer of ultra-premium single-malt whiskies based in Kagoshima, Japan, today announces that Diageo has made a minority investment…
Digital Photography Series

MARTINI® captures Moments of Joy as friends reunite across the world

MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
smirnoff campaign
Campaign

Smirnoff launches new 'Vodka for the People' Campaign with Kaley Cuoco and Anthony Anderson

As the face of America changes, Smirnoff is celebrating by issuing a unifying rallying cry through the launch of "Vodka for the People," a campaign that highlights…
johnny walker princess street
Johnnie Walker Princes Street

Diageo Opens Landmark Global Johnnie Walker Visitor Experience

Diageo's Johnnie Walker Princes Street, the eight-floor new visitor experience for the world's best-selling Scotch whisky, has today been launched in the heart of…
pernod ricard brands
Investment

Pernod Ricard takes minority stake in U.S. based Sovereign Brands

Pernod Ricard is delighted to announce the signing of a minority stake investment in Sovereign Brands and its portfolio of fast-growing super premium wine and spirits…
macaloney distillers
Legal Dispute

Canadian Distiller's Battle with Scotch Whisky Association Heats Up

In April 2021 the Scotch Whisky Association (SWA) sued Vancouver Island's award-winning Macaloney's Caledonian distillery. There has been a public outcry and tremendous…
breakthru beverage tom bene
People

US: Breakthru Beverage Group Appoints Tom Bené as President and CEO

Breakthru Beverage Group, a leading North American total beverage alcohol distributor with operations across the United States and Canada, today announced the Board…
bold ready to enjoy
New Products

Lucas Bols Launches Bols Ready to Enjoy Cocktails

As the industry is shifting towards higher quality home entertaining, Bols, the World's First Cocktail Brand, is inviting consumers to bring home the magic of cocktails…
post malone
Back to Nightlife

Jägermeister Debuts "Night Lights" Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Mast-Jägermeister US premieres short film "Night Lights" starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling…
brothers bond bourbon
Straight Bourbon Whiskey

US: Brother's Bond Bourbon is one of the fastest selling ultra-premium Bourbon brands

Ian Somerhalder's and Paul Wesley's Brother's Bond Bourbon, their hand-selected straight bourbon whiskey, continues strong momentum and growth in the first four…
melissa mitchner
Initiative

Together with Sean Diddy Combs, CÎROC Ultra-Premium Vodka Launches Newest #CIROCStands Campaign

CÎROC and Sean Diddy Combs continue their culture-shifting #CIROCStands initiative in support of Black excellence and achievement with their newest campaign, #CIROCStands…
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