From October 1st, ABSOLUT Vodka is inviting everyone to celebrate the world’s expressive minds with the launch of a new limited-edition bottle, Absolut Voices.
Embodying the brand’s core belief that the world becomes a better place when we mix together beyond differences, Absolut Voices shakes things up by encouraging people to open up and (re-)connect – for more inspiring and memorable moments.
Bringing the brand’s core belief to life, Absolut Voices literally makes waves with a unique bottle design with illustrations of expanding soundwaves on a bottle containing 80% recycled glass. The new release is a celebration of the wavemakers and the trailblazers of the world. It is a powerful reminder of how bringing people from all walks of life closer can empower simple ideas of love, unity, celebrations and togetherness, to become something grander beyond their closest circles.
Looking through the sapphire blue glass, the premium spirit within is waiting to be unbottled, in which every ingredient is sourced from southern Sweden. Every drop of water and every seed of wheat coming from one source, one village and one community. The limited edition also features a custom medallion in one of four vibrant colours.
No matter where, or with whom, you’re mixing in the world, you can connect with Absolut. As Elin Furelid, Global Head of Absolut Portfolio & Design, says on the subject:
“Celebrating diverse and different viewpoints has always been in our spirit. From championing international artists and activists in the 80s, to our longstanding support of the LGBTQ+ community, including our collaboration with the Gilbert Baker Foundation, who are dedicated to the legacy of the Rainbow Flag’s original creator. We’re continuously inspired by the idea that the world becomes a better place when we come together beyond differences, share good times and empower one another. That spirit is what Absolut Voices is all about.”
Source: ABSOLUT Vodka