Drinks

Drinks

Vodka

White Claw introduces the World’s First Triple Wave Filtered Vodka

White Claw®, the creator of the nation’s number one-selling hard seltzer, today announces the launch of new White Claw™ Premium Vodka, the world’s first…
Honor

Brown-Forman Named one of the 2023 World's Most Ethical Companies

Brown-Forman has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2023 World’s…
Interview

"A whisky unlike any other": Founder David Vitale about Starward Whisky

When David Vitale founded the Starward Whisky Distillery in Melbourne in 2007, he had a clear goal in mind: to develop a whisky unlike any other. 16 years later,…
the kraken rum
Rum

The Kraken Rum Launches A New Gold Spiced Rum

Today, the world’s first and top-selling black spiced rum brand, The Kraken® Rum, emerges from its lair in the depths of the ocean to enter into the gold spiced…
European Beer Star Bier
Beer competition

European Beer Star celebrates its 20th anniversary

For 20 years now, the European Beer Star has been on the quest to find the best beers in the world. The registration phase for this year's edition of the renowned…
Rum

19% within the last seven years: Ron Barceló grows in Europe and Asia

Barceló Ron Dominicano is the world's most exported dark rum.[1] Within the last seven years, the rum producer could grow in Europe and Asia by an overall rate…
Glasgow 1770 Red Wine & Ruby Port
Whisky

Glasgow 1770 Whisky releases latest small batch expression

The Glasgow Distillery has announced its latest ‘Small Batch Series’ bottling, amping up its commitment to flavour experimentation by marrying together two distinct…
peroni
Beer

Peroni Nastro Azzurro 0.0% brings superior Italian taste to the non-alcoholic category

Peroni Nastro Azzurro is bringing its superior Italian taste to a new category that helps fans live every moment. Introducing Peroni Nastro Azzurro 0.0%— a premium…
amber beverage
Sponsoring

Amber Beverage Group continues Ukrainian men's basketball team sponsorship

The global producer and distributor of fine beverages, Amber Beverage Group (ABG), has announced it will continue the sponsorship of the Ukrainian men’s national…
black irish
Cream-liqueur

Mariah Carey's Black Irish expands distribution internationally

Black Irish Cream Liqueur by Mariah Carey will officially launch in areas of South America and the Caribbean this Spring. This marks the brand's first international…
M&H Distillery
Whisky

Icons of Whisky and World Whiskies Awards: M&H Distillery wins numerous awards

M&H Distillery (Milk and Honey), Israel's first award-winning distillery, has received eight prestigious titles in the 2023’s Icons of Whisky and World Whiskies…
Lochlea Ploughing Edition 2023
Whisky

Lochlea Distillery to launch first peated whisky, Lochlea Ploughing Edition

The team at Lochlea Distillery are delighted to reveal their fourth limited seasonal release, Lochlea ‘Ploughing Edition’. Launching on the 25th January 2023,…
Opening

PepsiCo Beverages North America: opening of the new 238,000 square foot warehousing

PepsiCo Beverages North America (PBNA) celebrated the opening of its new 238,000 square foot warehousing facility in Goodyear, Arizona with local government representatives,…
avandis logo
Deal

Lucas Bols, De Kuyper and Refresco announce the completion of the sale of Avandis

Lucas Bols N.V. (“Lucas Bols”, Euronext: BOLS) and De Kuyper Royal Distillers (“De Kuyper”), two leading global cocktail spirits companies, and Refresco…
monster energy zero sugar
Energy Drinks

Monster Energy Launches Monster Energy Zero Sugar

Twenty-one years after Monster Energy first ripped onto the scene and changed the beverage industry forever — it's finally here: Monster Energy Zero Sugar. With…
zamora fercullen falls irish whiskey
Whiskey

Zamora Company USA Introduces Fercullen Irish Whiskey in the U.S.

Fercullen Irish Whiskey from the Powerscourt Estate, one of Ireland's most-visited locations, will now be available across the U.S. thanks to a new distribution…
Roxie Molson Coors
New product

Roxie: Molson Coors Beverage Company releases zero-proof canned cocktail

Has your Dry January started to feel like Drab January? Fear not. Just because you’re taking a break from the booze doesn’t mean you can’t let loose. Molson…
Hoopers
Fom Molson Coors

Global Brands Limited announces the purchase of the Hooch, Hooper’s and Reef

Global Brands Limited has announced its purchase of the Hooch, Hooper’s, and Reef trademarks from Molson Coors Beverage Company. The brands have been produced…
Limited-edition

Desperados offers refreshing take on true flavours of Christmas with launch of festive beer

It’s that time of year again. The Christmas lights are up, the weather is getting colder, the pile of presents under the tree grows, and plans for people to come…
Glasgow 1770 Small Batch 2022
Whisky

The Glasgow Distillery Expands Small Batch Serien Single Malt Range

The Glasgow Distillery has stepped up to meet increasing demand for its ‘Small Batch Series’, debuting two new limited edition expressions of its Glasgow 1770…
franklin and sons
Mixer

Franklin & Sons launch ‘Drinks In Trade’ vodcast series

On December 5th, Franklin & Sons celebrates the remarkably independent and vibrant hospitality industry with the launch of its new vodcast series ‘Drinks In…
mortlach
Collaboration

Mortlach Single Malt Scotch Whisky Collaborates with Designer Chrissa Amuah

Mortlach Single Malt Scotch Whisky, a treasured spirit from Scotland's Speyside region, has partnered with Chrissa Amuah to create a brilliant light fixture for…
Gin

Formerly ‘Old Curiosity’, the Rebranded Secret Garden Distillery: A Must-Try Scottish Gin

‘Old Curiosity Gin’ – a staple choice for premium quality gin lovers across the UK and global markets – rebranded in recent years to their current moniker…
nespresso coffee capsules
Sustainability

Nespresso unveils new range of home compostable coffee capsules

Breakthrough paper-based home compostable capsule offers another way to enjoy sustainably sourced high-quality coffee without compromise on a premium coffee experience.…
campaign
‘Drops of Advice’

Diageo and Smirnoff launch new global responsible drinking campaign

Diageo and the world's number one vodka Smirnoff, have today launched a new global campaign 'Drops of Advice' encouraging people to drink responsibly during the…
Beefeater Crown Jewel
Gin

Beefeater Crown Jewel: The Ultimate London Dry Gin

Beefeater, the World’s Most Awarded Gin[1], is reinventing tradition and luxury within the gin category by unveiling Beefeater Crown Jewel, the pinnacle of the…
chopin vodka
Distribution

Chopin Vodka, World’s First Luxury Vodka, Sets Sights on the Baltic States

Chopin Vodka, Poland's last family-owned luxury vodka brand is keen to expand into the Baltic states such as Latvia, Lithuania, and Estonia, where it has been known…
messi
Global Campaign

Gatorade® launches new campaign to inspire future generations mentally and physically

Gatorade®, the world's number one sports drink*, launches an epic new global campaign to inspire future generations mentally and physically to achieve greatness,…
stella rosa brandy
Brandy

USA: Stella Rosa® Launches New Brandy Line with Star-studded Speakeasy Event

Last night, Stella Rosa®, the #1 imported wine brand in the U.S., kicked off the launch of their new premium imported brandy with a star-studded speakeasy celebration…
Smirnoff Gorillaz Bottle
Collaboration

Smirnoff presents “True Originals” with Gorillaz with cocktails and a limited edition

Since 1864, Smirnoff has introduced some of the most iconic and widely replicated cocktails into our collective cultural drinks cabinet, from the vodka martini that…
belvedere vodka daniel craig
Vodka

Belvedere Vodka announces new global campaign starring Daniel Craig

Belvedere, the world's first super-premium vodka, today reveals a monumental campaign featuring critically acclaimed actor Daniel Craig as he has never been seen…
banditti
Rum

The Glasgow Distillery debuts smoky cask finished rum

The Glasgow Distillery has further expanded its diverse portfolio of experimental small batch releases with the launch of a single cask limited edition rum, finished…
dewars whisky nft
BlockBar.com

DEWAR’S® Scotch Whisky launches first-ever NFT for Double 21 Year-Old

[AG1] DEWAR’S® Scotch Whisky, the world’s most awarded blended Scotch whisky, has teamed up with BlockBar.com, the world’s first direct to consumer NFT marketplace…
mitchers whiskey
Whiskey

Michter's Named World's Most Admired American Whiskey

Michter's has been named the World's Most Admired American Whiskey and the #2 Most Admired Whisky overall in the second edition of The World's Most Admired Whiskies,…
heineken formula 1
Partenrship

Heineken® announced as title race partner for the FORMULA 1 LAS VEGAS GRAND PRIX 2023

The world's most anticipated F1® race, next year's clash in Las Vegas, has been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.…
gin mare
Gin

Brown-Forman Completes Purchase of Gin Mare Brands

Brown-Forman Corporation (NYSE:BFA,BFB) announced today that it has completed the purchase of the Gin Mare brands from Vantguard and MG Destilerías. The company…
old forester ranch
Whisky

USA: Old Forester® Debuts Limited-Edition Bourbon with Iconic King Ranch

Old Forester®, the first bottled bourbon, and King Ranch, the birthplace of American Ranching, are releasing a limited-edition whisky that pays homage to the hard…
absolut vodka
Packaging

Absolut Vodka and Ardagh Group co-invest in hydrogen-fired glass furnace in a global spirits industry first

Absolut Vodka is to become the first global spirits brand to move to a partly hydrogen energy-fired glass furnace for large-scale production in a significant step…
Bobby’s Gin KangaROOS
Collaboration

Sneakers meet gin: The KangaROOS x Bobby’s Gin Ultimate

Bobby’s Dry Gin Founders, the brothers David Blom and Sebastiaan van Bokkel, sharing their passion not only for good gin tonic but also for fashion and sneakers.…
Advertising

Coors Light will pay $50,000 to duplicate its logo

In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its…
Whisky

Lochlea Distillery to launch limited edition sherry matured whisky: Fallow Edition

The team at Lochlea Distillery are delighted to reveal their third seasonal limited release, Lochlea ‘Fallow Edition’ (First Crop). Launching on the 3rd November…
bombay sapphire basquiat
Special Edition

BOMBAY SAPPHIRE® Collaborates with the Basquiat Estate to Release Special Edition Bottle

BOMBAY SAPPHIRE® and the Basquiat Estate are proud to reveal the third edition of the brand's highly anticipated artist designed Special Edition bottle, which pays…
loma vista tequila
ready-to drink

USA: The Boston Beer Company Introduces First Tequila-Based RTD Beverage

The Boston Beer Company, makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announces the launch of Loma Vista Tequila Soda…
bombay sapphire

BOMBAY SAPPHIRE® and Baz Luhrmann launch ‘Saw This, Made This’ campaign

14BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With…
benriach
Whisky

Benriach launches inaugural NFT on BlockBar.com

Bridging physical and digital for the first time, Benriach today merges old with new as it launches a luxury twinset with two bottles, one Benriach The Forty and…
diplomatico rum
Acquisition

Brown-Forman to purchase Diplomático Rum brand

Brown-Forman Corporation (NYSE:BFA,BFB) announced today it has reached an agreement to purchase the Diplomático Rum brand and related assets from Destillers United…
Black 1752 Rum
Caribbean rum

Amber Beverage Group to launch BLACK 1752 at BCB

The global spirits company, Amber Beverage Group, is set to launch BLACK 1752, a blend of herbal infusions, dark Caribbean rum, orange and vanilla notes, laced with…
rooster rojo tequila
Tequila

Amber Beverage Group launches Rooster Rojo Ahumado Tequila at BCB

The global spirits company, Amber Beverage Group, will launch an exciting fifth expression in its fast-growing Rooster Rojo Tequila range - an Ahumado (smoked) variant…
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