Drinks

Drinks

Aberfeldy Macleod
Interview

Aberfeldy: Stephanie Macleod about change, diversity and innovation in the whisky industry

Stephanie Macleod is one of the most influential and fascinating figures in the Scottish whisky industry. At the ‘Meet the Makers’ event in Berlin, she spoke…
Macaronesian Gin
Expansion

Varma Spirits & Wines launches Macaronesian Gin in the UK

Varma Spirits & Wines, the division of Varma specialising in brand building and the distribution of spirits and wines, announces the strategic launch of its…
Carlsberg Liverpool FC
Interview

“You’ll Never Walk Alone” – How Carlsberg and Liverpool FC are making history

There are partnerships in football that simply work. And then there are those that make history. Carlsberg and Liverpool FC quite clearly belong to the latter. Since…
Sekt iStock
Strategic partnership

Pommery enters into exclusive negotiations with Henkell International

Maison Pommery & Associés announces that it is entering into exclusive negotiations with Henkell International for a two-month period regarding a proposed strategic…
Paulaner Dilewyns
Belgium

The Paulaner Brewery Group and Brouwerij Dilewyns enter into partnership

The Paulaner Brewery Group and the renowned Belgian Brouwerij Dilewyns entered a new partnership on March 1. This collaboration will enable the traditional Munich-based…
Syrup

ANGOSTURA® Expands Into Premium Cocktail Syrups

In a significant milestone for one of the most iconic names in cocktails, ANGOSTURA®, the #1 bitters brand*, today announced the U.S. launch of two premium cocktail…
Mount Gay
Capsule Collection

Mount Gay Rum & Devereux Golf Release Limited Edition Capsule Collection

Mount Gay, the world’s oldest operating rum distillery, partners with Devereux Golf, a modern golf and lifestyle brand, for the debut of The Mount Gay x Devereux…
Carpano Antica
Interview

Vermouth between tradition and modernity – Nicola Olianas about Carpano and Antica Formula

[Advertorial] With Carpano and Antica Formula, Fratelli Branca Distillerie represents one of the world’s most time-honoured vermouth expertise. The brands are…
Interview

Fermented, Complex, Alcohol-Free: How Arensbak is Rethinking Wine

Arensbak is one of the most exciting beverage brands in the emerging alcohol-free culture. Created in Copenhagen by sommelier Emilie Øst-Jacobsen and co-founder…
Absolut Vodka
Limited Edition

Absolut Vodka celebrates Tomorrowland 2026 with limited-edition bottle collection

Absolut Vodka is launching a new limited edition bottle collection with Tomorrowland, as part of their longstanding United We Dance partnership. Anchored in shared…
Glenmorangie
Whisky

Harrison Ford co-directs his own limited-edition Glenmorangie

Harrison Ford has co-created his very own limited edition of Glenmorangie Highland single malt Scotch whisky – a dram uniquely tailored to his taste. A long-time…
mirinda
Platform

Mirinda® launches a "Smile Please" platform globally

Mirinda® has unveiled a powerful new global platform 'Smile Please' alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten…
GORGIE
Energy Drink

Jon Bon Jovi Joins GORGIE as Investor and Strategic Partner

GORGIE, the fastest-growing better-for-you energy brand in the United States, announced that music icon and entrepreneur Jon Bon Jovi has joined the company as a…
Desperados
Platform

Desperados launches La Fábrica: a new platform for bold experimentation

Desperados - the beer flavoured with Latin spirit - has unveiled its new home for bold experimentation: La Fábrica. Built to create and test ideas at the intersection…
Holladay Distillery
Distribution

Holladay Distillery Announces Distribution Agreement with Southern Glazer's

Holladay Distillery, of Weston, Missouri, has announced a new multi-state distribution agreement with Southern Glazer's, further expanding its reach across key U.S.…
Koala Rum
People

Kōloa Rum Appoints Robert Ramer as COO

Kōloa Rum Company, Hawai'i's award-winning producer of premium, small-batch Hawaiian rum, announced the appointment of Robert Ramer as COO, effective May 1, 2026.…
818 Tequila
Tequila

Sazerac announces strategic partnership and financial investment in 818 Tequila

Sazerac, one of the leading and fastest growing spirits companies in the world, today announces a strategic partnership and financial investment in 818 Tequila,…
Partnership

Kavalan Appoints Global Travel Retail Specialist SipWell in the UK

World renowned Kavalan Distillery is announcing a new partnership with SipWell Brands with an eye to boosting its travel retail presence in the UK. The move follows…
Jägermeister
Campaign

Jägermeister® launches the division of Jägermeister® dedicated to ice cold shots

Jägermeister today announces the launch of The Division of Jägermeister Dedicated to Ice Cold Shots (D.I.C.S.), a distinctly playful take on corporate structure…
Serena Heineken
Beer

Serena Williams is the new Heineken® 0.0 global ambassador

Heineken® 0.0 has announced tennis legend Serena Williams as its new global brand ambassador, launching a multi-year partnership that celebrates the joy of connecting…
HEJhäppi
Interview

“Just like soda, but better” – Paula Johansson & Rita Blomstersjö about HEJhäppi

HEJhäppi marks the arrival of a new generation of lemonades on the European market: modern, mindful and uncompromising in flavour. The Swedish brand reimagines…
Interview

“Give priority to quality, strive for excellence”: Mathieu Roland-Billecart about Billecart-Salmon

For over 200 years, Billecart-Salmon has stood for continuity, precision, and an uncompromising commitment to quality. Founded in 1818, the champagne house from…
Macaronesian Gin
Interview

Michael La Terriere and Timon Helbing about the launch of Macaronesian Gin at Wein Wolf

With Macaronesian Gin, Spanish Grupo Varma brings a taste of the Atlantic to the bottle. Inspired by the unique nature of the Canary Islands, this premium gin stands…
Almave
Interview

Almave: How Lewis Hamilton and Iván Saldaña interpret agave without alcohol

Non-alcoholic spirits alternatives are developing rapidly. One product that goes deep into the (agave) roots of this segment is Almave. Behind the brand are Formula…
Licor Beirão
Interview

Portugal's No. 1 conquers Germany: Daniel Redondo about Licor Beirão

[Advertorial] Licor Beirão, Portugal's No. 1 spirit, has stood for tradition, conviviality and an unmistakable herbal liqueur for decades. What began in central…
Nc'nean
Interview

What’s new at Nc’nean: Annabel Thomas about products, series and sustainability

Nc’nean is one of the most exciting young distilleries in Scotland. Founded with the ambition to operate uncompromisingly sustainably, the organic distillery on…
Macaronesian Gin
Import

Macaronesian Gin arrives on the German market thanks to Wein Wolf

Varma Spirits & Wines, the division of Varma specialising in brand building and the distribution of spirits and wines, announces the launch of its premium gin,…
tuborg
Brand Identity

Tuborg Unveils Bold New Visual Identity to Energize the Global Beer Scene

As part of Carlsberg Group’s focus on driving consumer relevance and distinctiveness across its global beer portfolio, Tuborg is stepping into a new era. Today,…
flor de cana
Distribution Partnership

Flor de Caña and Fratelli Branca Distillerie join forces to conquer the Italian market

Flor de Caña, the sustainably crafted premium rum from Nicaragua, is pleased to announce a new distribution partnership in Italy with Fratelli Branca Distillerie,…
UNDONE
Interview

UNDONE: Founder André Stork about Daydrinking and the Changing Culture of Social Drinking

[Advertorial] Non-alcoholic drinks are more than just a trend – they reflect the transformation in social consumption behaviour and create freedom of choice. André…
Campari Group
Deal

Campari Group sells Averna and Zedda Piras for € 100 million

Consistently with the strategy outlined in its recent Capital Markets Day, Campari Group continues to refocus its portfolio. An agreement has been reached to sell…
The Kraken Rum Killer Napkins
Feat. Killer Napkins

The Kraken Rum Launches Third Annual Artist of the Abyss Collection

The Kraken Rum is unleashing a new wave of dark imagination with the latest installment of its third annual Artist of the Abyss series – this year featuring…
Teeling Alex Chasko
Interview

„Pushed the boundaries of what is an Irish whiskey“ – Alex Chasko about Teeling

Ten years ago, Teeling Whiskey Co, founded in 2012, began bringing Irish whiskey back to the heart of Dublin with the opening of its own distillery in the Liberties…
Almave
Launc

Almave: Non-alcolic brand from the Formula One Champion Lewis Hamilton

Almave is excited to announce its entry into the German market in partnership with Jaguar Mezcal Boutique (JMB), a specialized distributor of premium agave spirits…
Macaronesian Gin
Distribution

Varma Spirits & Wines: International expansion in Italy with Macaronesian Gin

Varma Spirits & Wines, the division of Varma specialising in brand building and the distribution of spirits and wines, announces its first international distribution…
ActiveHop
Hop-infused water

ActiveHop – The New Frontier of Functional Beverages Designed for the Outdoors

ActiveHop emerges as an innovative presence in the beverage industry, specifically within the growing category of functional drinks, by introducing a hop-infused…
Dublin’s Own Erdal Akarsu
Interview

Irish whiskey between history and modernity: Erdal Akarsu from Kisker on Dublin's Own

[Advertorial] Germany is one of the ten most important markets for Irish whiskey worldwide. Dublin's Own is now entering the market, a brand whose history dates…
1664
Partnership

1664 Announces Robert Pattinson as New Global Brand Ambassador

Premium French beer brand 1664 is proud to announce the start of an exciting new chapter, with acclaimed actor and cultural icon Robert Pattinson joining as its…
Diageo
Partnership

Johnnie Walker announces global partnership with superstar Sabrina Carpenter

Johnnie Walker, the world’s number one Scotch Whisky brand* (IWSR 2024), has just announced its global partnership with GRAMMY® Award–winning superstar Sabrina…
glasgow 1770
Whisky

The Glasgow Distillery launches new core range cask-finished single malt

The Glasgow Distillery, known for its experimental small batch cask-finished single malt whiskies, has announced the launch of a new cask-finished bottling which…
ATLAS
Gin

ATLAS Announces its Signature London Dry Gin

ATLAS proudly announces ATLAS London Dry Gin, a house expression created to capture the essence of ATLAS in one spirit. Bottled at 47% ABV, and leading with crisp…
glenallachie
Whisky

The GlenAllachie unveils Meikle Tòir Turbo 2025 Edition

Independent Scotch whisky producer The GlenAllachie Distillers Company has announced the release of the Meikle Tòir Turbo 2025 Edition, the third instalment of…
ChaiTea
New Products

ChaiTea Blends Wellness and Youth Culture in Functional Iced Tea Debut

ChaiTea is the brainchild of two seasoned entrepreneurs who have already made their mark in Poland’s health-focused FMCG sector. Michał Czerwiński, co-founder…
the glenallachie
Whisky

The GlenAllachie launches Sinteis Part II

The GlenAllachie Distillery launches the second edition in The Sinteis Series (pronounced sin-teesh), Sinteis Part II – a 2015 Scottish Virgin Oak and Oloroso…
patron tequila
Re-design

Patrón Tequila reimagines its iconic bottle and packaging for the first time in 36 years

PATRÓN® Tequila proudly announces a striking new visual identity for its legendary bottle and packaging, marking the first design evolution since the number one…
the sins
Rum

Distilia Unveils the Latest Addition to "The Sins" Series

Distilia, in collaboration with independent spirits curator Robert Bauer, presents Sloth – the sixth edition in the critically acclaimed “The Sins” series.…
Rammstein Rum 8
Launch

Rammstein Rum Unveils Limited Edition No. 8 – Sauternes Cask

Following the global success of its premium spirits line, Rammstein Rum proudly announces the release of Limited Edition No. 8 – Sauternes. This new bottling continues…
Refresco
Expansion in Norway

Refresco completes acquisition of Telemark Kildevann

Refresco, the global independent beverage solutions provider, today announces that it has completed the acquisition of Telemark Kildevann Holding AS (“TKV”),…
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