Drinks

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National Distribution Agreement

US: Southern Glazer’s Signs Agreement To Acquire Epic Wines & Spirits

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today announced that it has signed a national…
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Initiative

USA: Diageo North America establishes innovative program with HBCUs to develop future leaders

The North America business of Diageo, a global beverage leader, is committing $10 million to support 25 Historically Black Colleges and Universities (HBCUs) and…
Deal

USA: Uber to Acquire Drizly

Uber Technologies, Inc. (NYSE: UBER) and Drizly today announced that they have reached an agreement for Uber to acquire Drizly for approximately $1.1 billion in…
rooster rojo tequila
Partnership

USA: Award-winning rooster Rojo Tequila secures new importer in the US

Global spirits company Amber Beverage Group (ABG) has expanded its partnership with US importer of alcoholic beverages, California-based Pacific Edge Wine &…
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Personnel change

USA: PepsiCo Appoints David Flavell to EVP, General Counsel and Corporate Secretary

PepsiCo, Inc. (NASDAQ: PEP) ("PepsiCo") today announced that David Flavell has been appointed as EVP, General Counsel and Corporate Secretary. Flavell, PepsiCo's…
bud light seltzer
Super Bowl

USA: Bud Light Seltzer Lemonade Debuts Its First-Ever Super Bowl Ad

Today, Bud Light Seltzer Lemonade released its first-ever Super Bowl television ad, titled “Last Year’s Lemons.” Inspired by the do-it-yourself haircuts, postponed…
barman with cocktail
Partnership

USA: Molson Coors Partners With CKBG to Distribute RTD Cocktail, Superbird

Molson Coors Beverage Company (NYSE: TAP, TAP.A; TSX: TPX.B, TPX.A) announced a partnership with CKBG to distribute Superbird— a 100% blue agave tequila-based…
soda bottles
New Products

USA: Jones Soda Launches Variety 12-Packs & Special Release Flavors

Jones Soda Co. (OTCQB: JSDA), the original craft soda known for its unconventional flavors and user-designed label artwork, is ramping up its growth campaign with…
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Joint Venture

USA: PepsiCo, Inc. and Beyond Meat, Inc. launch JV for plant-based beverages and snacks

PepsiCo, Inc. (NASDAQ: PEP) and Beyond Meat, Inc. (NASDAQ: BYND) today announced they will form The PLANeT Partnership, LLC (TPP), a joint venture to develop, produce…
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New Product

USA: Truss CBD USA, a Molson Coors and HEXO Corp Joint Venture, launches Veryvell™ Sparkling CBD Water in Colorado

Truss CBD USA, a joint venture majority owned by Molson Coors Beverage Company (“Molson Coors”) and operated in partnership with HEXO Corp (“HEXO”), today…
shots
New Product

Moskovskaya® Vodka taps into booming Hard Seltzer category

Amber Beverage Group-owned iconic vodka brand Moskovskaya® Vodka has designed a new Moskovskaya Street hard seltzer inspired by the iconic Moscow Mule cocktail.…
diageo kathy mikells
Personnel change

Kathryn Mikells, Chief Financial Officer, to leave Diageo at the end of June 2021

Diageo plc (‘Diageo’) has announced that Kathryn Mikells (‘Kathy’), Chief Financial Officer, will leave the company at the end of June 2021 and will return…
about-drinks

Since 2007, about-drinks.com is the online magazine for beverage professionals. Every day we provide industry-relevant information about concepts, products, companies and minds.

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