Tag Archive for: Beer

carlsberg campaign
Campaign

Carlsberg Launches New Global Brand Campaign

Carlsberg is launching a new global brand campaign – Do the best things begin with curiosity? Probably - championing that all progress in the world starts with…
1664 blanc
Campaign

1664 Blanc Introduces Good Taste With A Twist 3.0

This season, the super-premium brand 1664 takes us back to ‘Rue 1664’ – the home of Good Taste With A Twist, releasing a new wave of global campaigns. The…
Export

Starnberger expands internationally: Bavarian Craft Beer Brand Partners with Krombacher for European Launch

Germany’s family owned and operated Krombacher Brewery helps to introduce one of Bavaria’s most exciting craft breweries to a wider audience by launching the…
1664 blanc
Beer

1664 Blanc launches in the UK with exclusive experiences for London Fashion Week

Carlsberg Marston’s Brewing Company (CMBC) in the UK is painting the town blue as it launches the super-premium beer 1664 Blanc in the UK. 1664 Blanc is the…
koff
Beer

KOFF Christmas Beer combines regenerative farming and carbon-neutral production

KOFF Christmas Beer is the oldest and most popular Christmas beer in Finland, brewed since 1987 with the same recipe. This year one can track its malted barley to…
home of carlsberg
Home of Carlsberg

Carlsberg opens new cultural attraction

Since 2018, one of Copenhagen's most popular tourist attractions, Visit Carlsberg, has been closed and undergone extensive modernisation. On 1 December 2023, Visit…
New product

Hopwater - The new ‘Beer Alternative Alternative’ to refresh the Summer

Drinking a beer alongside a canal, in a park or at your favorite Open Air is a pleasure enjoyed by people across Germany. There is no exception to this in Wedding,…
European Beer Star Bier
Beer competition

European Beer Star celebrates its 20th anniversary

For 20 years now, the European Beer Star has been on the quest to find the best beers in the world. The registration phase for this year's edition of the renowned…
peroni
Beer

Peroni Nastro Azzurro 0.0% brings superior Italian taste to the non-alcoholic category

Peroni Nastro Azzurro is bringing its superior Italian taste to a new category that helps fans live every moment. Introducing Peroni Nastro Azzurro 0.0%— a premium…
Limited-edition

Desperados offers refreshing take on true flavours of Christmas with launch of festive beer

It’s that time of year again. The Christmas lights are up, the weather is getting colder, the pile of presents under the tree grows, and plans for people to come…
Advertising

Coors Light will pay $50,000 to duplicate its logo

In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its…
carlsberg sweden underwater bar
“Don’t drink and boat”

Carlsberg Sweden opens underwater bar

To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea. At the lake, alcohol intake can…
beer
Acquisition

Royal Unibrew to acquire Amsterdam Brewery Co. Ltd.

Royal Unibrew has entered into an agreement to acquire 100% of the Toronto-based company Amsterdam Brewery Co. Ltd. The Canadian craft brewing company Amsterdam…
Desperados Collective Teaser
Interview

Desperados: Global Marketing Manager Rutger van der Stegen about The Desperados Collective

The Desperados Collective is showcasing the next generation of artists who push the boundaries of creativity. Embracing the brand’s spirit of playful experimentation,…
Brewing with Pixels, Not Yeast

Heineken launches first virtual beer brewed in the virtual world: Heineken Silver

Heineken® launched its first, brand new, virtual beer, Heineken® Silver, exclusively in its virtual brewery within the immersive digital platform, Decentraland. In…
Rainbow look wins

Berliner CSD e.V. and BrewDog unveil "Hoppy Pride" winning design

Mirror, mirror on the wall, which Hoppy Pride design won the love of all? In January, BrewDog Germany and the Berliner CSD e.V. announced their cooperation with…
Blue Moon LightSky Tropical Wheat Can
Expansion of the LightSky Brands

Blue Moon launches new LightSky Tropical Wheat

Blue Moon Brewing Company announces the expansion of Blue Moon LightSky, the brand’s light yet surprisingly flavorful, citrus-forward beer, with its first line…
beer
Analysis

GlobalData: AB InBev’s investments in premium and NoLo beers drive company’s growth

Following today’s (24 February) news that AB InBev reported beer and non-beer volumes growth of 3.4% and 3.8%, respectively, in Q4 2021; Peter Ramshaw, Consumer…
The hands holding bottles with beer and making cheers
Analysis

GlobalData: Heineken’s premium range flourish amid high consumer price inflation

Following last week's (February 16, 2022) release of Heineken’s trading results, Ethan Elliott Maddison, Beverage Analyst at GlobalData, a leading data and analytics…
podcast beer
Podcast “Bigger Than Beer”

Global Hop Supplier Launches New Podcast, Highlighting Women+ in the Hop and Beer Industries

Yakima Chief Hops (YCH), the largest American hop supplier for the global brewing community, has launched a new podcast titled Bigger Than Beer. In their first season,…
beer
GlobalData

No-ABV beer and cider has potential to accentuate market opportunities in the Middle East

No-alcohol beer and cider are set to make a splash on the Middle East scene, says GlobalData, as the region is seeking to boost tourism. The leading data and analytics…
Yakima Chief Hops

American Hop Supplier Hosts Virtual Hop & Brew School Open to Global Craft Beer Community

Yakima Chief Hops (YCH), a 100% farmer owned hop supplier, invites the global craft beer community, including beer lovers, members of the media and brewers of all…
craft beer
Complexity of beer

Tens of thousands of unique molecules detected in 467 beers from around the world

The tradition of beer brewing dates back to at least 7000 BCE and maybe even to the invention of agriculture, considering that the starch in most cereals can spontaneously…
Heineken Greener Bar
Sustainable solution for the events industry

The Heineken ‘Greener Bar’ launches at the 2021 Heineken London E-Prix

Global beer brand and London E-Prix race title sponsor Heineken® is unveiling its first sustainable bar concept, the Heineken® Greener Bar as part of its wider…
asahi super dry beer
Can Packages

US: Asahi Super Dry Debuts New 25.4oz Can

Asahi Super Dry, the product known for its premium Karakuchi taste that transformed the modern beer market in Japan, today announced it will be launching a new 25.4oz…
marco andretti
Partnership

US: Clausthaler Non-Alcoholic Premium Beer Expands Relationship With Andretti Autosport

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, the leading German brewing group, announced today that it has expanded its…
Heineken Euro 2021 Titel
Fans coming back

Heineken with 'Enjoy the Rivalry' campaign for UEFA EURO 2020 partnership

Heineken® is launching a new global campaign showcasing its UEFA EURO 2020™ partnership, entitled ‘Enjoy the Rivalry’. The full through the line campaign…
beer
Brew a Better World

HEINEKEN aims to be carbon neutral in production by 2030 and full value chain by 2040

HEINEKEN today announced a new ambition to decarbonise its own production by 2030 and its full value chain by 2040. This is the first in a series of refreshed Brew…
tropical chamoy michelada
New Product

US: Estrella Jalisco and Sofia Reyes introduce new Tropical Chamoy Michelada

With more than 100 years of Mexican brewing tradition, Estrella Jalisco is announcing the latest addition to its Michelada portfolio with the new Tropical Chamoy…
budweiser select
Light on calories, heavy on taste

Budweiser Select Redefines The Low Calorie Beer Category

Budweiser, America’s beer since 1876, today announced plans to support Budweiser Select at national distribution, after only being available to in-the-know St.…
beer
Acquisition

Celli Group acquires certain Cornelius assets in Europe

Celli Group is pleased to announce that it has finalized an agreement with Cornelius Beverage Technologies Ltd. for the acquisition of a package of beer dispensing…
brooklyn brewery
Artistically Inspired

USA: Brooklyn Brewery Brings The Haze With ‘Brooklyn Pulp Art’ Hazy IPA

Beer? Art? Both! Today, Brooklyn Brewery is announcing the newest addition to its core line-up: Brooklyn Pulp Art Hazy IPA. Pulp Art [6.5% ABV] is Brooklyn's first…
New Product

Desperados Launches Alcohol-Free Innovation, Desperados Virgin 0.0%

Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes the adventurous side of beer drinkers. The…
Business Strategy

Suntory Beer Limited Business Strategy for 2021

Suntory Beer Limited conducts business based on its company vision of Brewing the Ultimate Beer Tradition. In 2020 we continued to work diligently to create new…