Rebel 100 Bourbon: Lux Row launches limited edition 

Kentucky-based Lux Row Distillers is launching an international-only release of its acclaimed Rebel 100 Kentucky Straight Bourbon. Debuting at BCB Berlin (9th – 11th October 2023), the limited-edition variant of Rebel 100 (50% ABV) is finished in Cabernet Sauvignon Barrels to create a unique take on the wheated bourbon.

The new one-time-only finish follows the success of secondary finishes of Rebel Bourbon, released from 2019 – 2021. Three annual expressions saw Rebel (40% ABV) finished in French Oak Barrels, Cognac Casks and Tawny Port Barrels.

6,000 bottles of the Rebel 100 Bourbon Cabernet Sauvignon Barrel Finish are being produced and will only be available for sale outside the US. The international-only release celebrates Rebel’s global fan base and supports continued efforts to grow the bourbon category in Lux Row Distillers’ key international markets including the UK, Germany, and Australia.

Finishing in Cabernet Sauvignon Barrels

Finishing Rebel 100 in Cabernet Sauvignon Barrels creates a unique flavour profile of dried dark fruit, oak, leather, hints of blackberries and raspberries, red grapes, and a light spice.

John Rempe, master distiller and blender at Lux Row Distillers, comments: “Finishing for six months in the cabernet sauvignon barrels gives the Rebel 100 a rich fruity finish, which works really well alongside the famous toasted wheat, caramel, and vanilla flavours the bourbon is known for. Experimenting with different barrel finishes embraces the rebellious spirit of the brand and is a fantastic way to thank Rebel fans around the globe. We’ve got more dedicated space and barrels put aside in our rickhouses in Bardstown and look forward to continuing the international-only series in 2024 with another one-time-only finish.”

Greg Mefford, international sales director at Luxco, adds: “Whether it’s Europe, Australia or Asia, there’s always a lot of interest in experimental, limited-edition finishes. There’s a huge enthusiasm for bourbon innovation, and especially for slightly higher proofs that are both rich in flavour and smooth. We often release distillery-only variants of Luxco brands and appreciate these aren’t always readily available for fans outside the US. International-only releases like the Rebel 100 Bourbon Cabernet Sauvignon Barrel Finish are a great way to reward the loyalty of our growing global fan base.”

Rebel 100 Bourbon Cabernet Sauvignon Barrel Finish will be distributed by Craftwork in the UK and Kammer Kirsch in Germany. 700ml bottles will be priced at £44 / €49.

Sample Rebel 100 Bourbon Cabernet Sauvignon Barrel Finish at BCB Berlin, visit Luxco at stand: 20A31.

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands.

This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced.

The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

Source: Luxco