Tag Archive for: Partnership

VMC
Tequila

Saúl "Canelo" Álvarez Brings VMC Tequila-Based Canned Cocktails to U.S.

The fastest-growing spirit in the US1 has a new contender: VMC, a ready-to-drink tequila-based canned cocktail born from a partnership between world champion boxer…
Partnership

US Open and Aperol® begin new partnership in 2023

The USTA announced that Aperol®, the iconic Italian Aperitivo, has signed on as an official partner of the US Open, beginning with the 2023 event. "We are delighted…
bombay sapphire
Partnership

Bombay Sapphire Partners With Artists To Transform London's Iconic Bars

Visual artists Tishk Barzanji and Shaquille-Aaron Keith are set to take over renowned London bars Sketch and Silverleaf this summer with their creative visions,…
heineken formula 1
Partenrship

Heineken® announced as title race partner for the FORMULA 1 LAS VEGAS GRAND PRIX 2023

The world's most anticipated F1® race, next year's clash in Las Vegas, has been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.…
jack daniels mclaren
Sponsoring

Jack Daniel’s and McLaren Racing Announce New Partnership

Jack Daniel’s and McLaren Racing announced today a multi-year partnership making Jack Daniel’s Tennessee Whiskey an Official Partner of the McLaren Formula 1…
logo aqua carpatica
Investment

PepsiCo and AQUA Carpatica Announce Strategic Relationship

PepsiCo, Inc. (NASDAQ: PEP) announced it has entered into a strategic agreement with premium Romanian spring water AQUA Carpatica under which PepsiCo will own a…
Thrive Through Hydration

LeBron James and LIFEWTR Unveil Purpose-Driven Partnership

NBA icon, businessman and philanthropist LeBron James is regarded as one of sports' most influential figures of all time with his community-based contributions leaving…
yoshiki coca cola
Energy Drink

Japanese Composer & Rock Star YOSHIKI Partners with Coca-Cola Japan, Launches Two New Energy Drinks

Iconic Japanese rock star and leader of X JAPAN, YOSHIKI, partners with Coca-Cola Japan to launch two new YOSHIKI-inspired energy drinks Real Gold X and Real Gold…
Amber Beverage Germany Rauner
Partnership

Amber Beverage Germany signs distribution deal with Diversa

Following the establishment of its own distribution company in November 2021, the global spirits company Amber Beverage Group (ABG) has signed a distribution agreement…
logo southern glazers
Partnership

Southern Glazer’s Expands Distribution Relationship With Phillips Distilling Company

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol— announced that it is expanding its distribution…
bombay sapphire
King Pleasure© Exhibition

BOMBAY SAPPHIRE® Named The Official Spirit Partner of Jean-Michel Basquiat

BOMBAY SAPPHIRE® and the Basquiat Estate are proud to announce a partnership, naming the world's number one premium gin as the "Official Spirits Partner" of the…
grey goose vodka
New multi-year partnership

GREY GOOSE® Vodka Named 'The Official Spirit Partner Of The 64th Annual GRAMMY Awards®'

22Just ahead of tomorrow's highly-anticipated GRAMMY Awards® nominations, GREY GOOSE and the Recording Academy® are proud to announce a new multi-year partnership,…
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