Digital Photography Series

MARTINI® captures Moments of Joy as friends reunite across the world

MARTINI®, the world’s leading vermouth brand and photographer and film director, Greg Williams are coming together to curate a once in a lifetime digital photography…
heineken edelweiss campaign
Global TV Campaign

Premium Wheat beer brand Edelweiss launches in Asia

HEINEKEN has embarked on an adventure with its wheat beer brand, Edelweiss, launching in new markets and introducing its first global TV campaign for the brand. Edelweiss…
pernod ricard brands
Investment

Pernod Ricard takes minority stake in U.S. based Sovereign Brands

Pernod Ricard is delighted to announce the signing of a minority stake investment in Sovereign Brands and its portfolio of fast-growing super premium wine and spirits…
macaloney distillers
Legal Dispute

Canadian Distiller's Battle with Scotch Whisky Association Heats Up

In April 2021 the Scotch Whisky Association (SWA) sued Vancouver Island's award-winning Macaloney's Caledonian distillery. There has been a public outcry and tremendous…
post malone
Back to Nightlife

Jägermeister Debuts "Night Lights" Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Mast-Jägermeister US premieres short film "Night Lights" starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling…
brothers bond bourbon
Straight Bourbon Whiskey

US: Brother's Bond Bourbon is one of the fastest selling ultra-premium Bourbon brands

Ian Somerhalder's and Paul Wesley's Brother's Bond Bourbon, their hand-selected straight bourbon whiskey, continues strong momentum and growth in the first four…
melissa mitchner
Initiative

Together with Sean Diddy Combs, CÎROC Ultra-Premium Vodka Launches Newest #CIROCStands Campaign

CÎROC and Sean Diddy Combs continue their culture-shifting #CIROCStands initiative in support of Black excellence and achievement with their newest campaign, #CIROCStands…
heineken partnerships
Partnerships

Heineken® unveils new UEFA and Motorsports partnerships

The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, now more…
Distell Limited Editions 2021
Bunnahabhain, Tobermory and Deanston

Distell Celebrates its Three Whisky Distilleries by Releasing a Portfolio of Limited-Edition Expressions

Bunnahabhain, Tobermory and Deanston distilleries have announced a selection of exquisite limited-edition expressions - showcasing the finest characteristics of…
cross keys gin rtd
Product Launch

Amber Beverage unveils Premium RTDs from Cross Keys Gin

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), continues to expand its premium gin portfolio with the launch of two RTDs for…
loud luxury
BACARDÍ Party Tour

US: BACARDÍ® Rum Announces Multi-City BACARDÍ Party Tour Featuring Headlining DJ Duo, Loud Luxury

BACARDÍ rum is excited to announce the BACARDÍ Party Tour, a nine-city U.S. tour making a splash in some of the biggest game day towns across the nation. Bringing…
the sexton single malt
Partnership

The Sexton Single Malt Named as the Official Whiskey of "The Walking Dead"

America's best-selling Irish malt, The Sexton® Single Malt, announces its designation as The Official Whiskey of AMC Networks' groundbreaking series, The Walking…
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