Media & Technology

franklin and sons
Mixer

Franklin & Sons launch ‘Drinks In Trade’ vodcast series

On December 5th, Franklin & Sons celebrates the remarkably independent and vibrant hospitality industry with the launch of its new vodcast series ‘Drinks In…
dewars whisky nft
BlockBar.com

DEWAR’S® Scotch Whisky launches first-ever NFT for Double 21 Year-Old

[AG1] DEWAR’S® Scotch Whisky, the world’s most awarded blended Scotch whisky, has teamed up with BlockBar.com, the world’s first direct to consumer NFT marketplace…
Social Media

#ToastToRoger – An initiative by Moët & Chandon in honor of Roger Federer

Perpetuating a tradition that has made the greatness and generosity of the House, Moët & Chandon is thrilled to invite Roger Federer’s friends and fans around…
patron tequila
A PATRÓN Pop-Up Series

PATRÓN® Tequila Makes Its First Foray into the Metaverse

PATRÓN® Tequila, the world's number one super-premium tequila*, is entering the metaverse this summer for the first time with "Summer Made Sensational: A PATRÓN…
Munich based startup

Spiritory – the new all-in-one platform for whisky lovers, collectors and investors

Munich based startup Spiritory GmbH announced the launch of its new platform www.spiritory.com. Spiritory provides users a smart and secure way to trade and manage…
The Art of Shaking
Online platform

Simone Caporale and Luca Missaglia launch „The Art of Shaking“

The Art of Shaking (TAOS) is an independent global platform created by leading international drinks industry figures Luca Missaglia and Simone Caporale. Available…
podcast beer
Podcast “Bigger Than Beer”

Global Hop Supplier Launches New Podcast, Highlighting Women+ in the Hop and Beer Industries

Yakima Chief Hops (YCH), the largest American hop supplier for the global brewing community, has launched a new podcast titled Bigger Than Beer. In their first season,…
pepsi mic drop nft
NFT collection

Pepsi Announces First-Ever Brand NFT with "Pepsi Mic Drop" Collection

Pepsi announces the brand's first-ever foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection.…
pepsico logos
Digital Hubs

PepsiCo Accelerates Digitalization with Launch of Digital Hubs in North America and Europe

PepsiCo, Inc. announced the establishment of the company's first two Digital Hubs in North America and Europe, with plans to expand to more locations in the future.…
moskovskaya hard seltzer
Digital Masterclass

Moskovskaya Vodka to host Global Academy “The Hard Seltzer”

Amber Beverage Group-owned Moskovskaya® Vodka, one of the oldest vodka brands in existence, will organize a virtual Global Academy called “The Hard Seltzer”…
desperados rave to save
“Rave to Save”

Desperados launches world’s first dance-powered app to support Europe’s nightlife Industry

With thousands of nightclubs currently closed across the world, Desperados is calling on partygoers around the world to unite in support of the clubs they love with…
barman is making cocktail
Innovation

Bacardi Launches Mix Lab, A New App That Revolutionizes The Cocktails At Home Experience

Bacardi, the world’s largest family-owned spirits company, announces the launch of Mix Lab an innovative app that gives cocktail lovers the experience of a well-crafted…