Jägermeister Orange: Launch in the Czech Republic and Slovakia

“Welcome to the family, Jägermeister Orange!” The new herbal liqueur from the Jägermeister brand combines the fresh, fruity taste of oranges and mandarins with a light herbal note and a subtle bitterness. At 33% abv, the herbal liqueur has a slightly lower alcohol content than Jägermeister (35% abv). Served ice-cold, it promises a pure taste experience.

“Launching Jägermeister Orange is about more than adding a new line extender to our Portfolio; it’s about embracing teamwork. Achieving this milestone wouldn’t have been possible without the strong collaboration across departments and markets. Innovation has always been a part of the Jägermeister DNA and this new product launch is also a symbol for our dedication to pushing boundaries and meeting evolving consumer tastes head-on.” – Karolin Anderl, Manager Global Innovation.

Orange and mandarin peel oil

Only natural ingredients are used in Jägermeister Orange. The orange and mandarin peel oil is sourced from a selected region in Sicily, as this is the only place where the fruit develops a particularly full-bodied flavour. The citrus fruits are organically grown and certified. Finally, the essential oil is extracted from the peel using a particularly gentle process.

“At Jägermeister, we use a particularly gentle process to extract the flavour-giving components. This ensures that the proportion of aroma-active substances is very high, resulting in the particularly original fruity taste of Jägermeister ORANGE.” – Dr. Berndt Finke, Vice President Products & Quality.

Like all Jägermeister products, Jägermeister Orange is based on the original herbal liqueur. Finally, the high-quality citrus oil extract is added to the base spirit in Jägermeister Orange.

Launch in the Czech Republic and Slovakia

The Czech Republic and Slovakia are the first markets where Jägermeister Orange will be available from the end of March 2024. From 2025 onwards, the product is expected to be gradually rolled out in other global markets.

More information: www.jagermeister.com

Source: Mast-Jägermeister SE