Beer

estrella
Beer

Estrella Jalisco’s Vive Tu Estrella Campaign Celebrates Modern Mexican Culture With New Ads

Estrella Jalisco debuts a new take on its Vive tu Estrella campaign, celebrating its authentic Mexican heritage, refreshing liquid, and the consumers who inspire…
carlsberg campaign
Campaign

Carlsberg Launches New Global Brand Campaign

Carlsberg is launching a new global brand campaign – Do the best things begin with curiosity? Probably - championing that all progress in the world starts with…
1664 blanc
Campaign

1664 Blanc Introduces Good Taste With A Twist 3.0

This season, the super-premium brand 1664 takes us back to ‘Rue 1664’ – the home of Good Taste With A Twist, releasing a new wave of global campaigns. The…
Export

Starnberger expands internationally: Bavarian Craft Beer Brand Partners with Krombacher for European Launch

Germany’s family owned and operated Krombacher Brewery helps to introduce one of Bavaria’s most exciting craft breweries to a wider audience by launching the…
1664 blanc
Beer

1664 Blanc launches in the UK with exclusive experiences for London Fashion Week

Carlsberg Marston’s Brewing Company (CMBC) in the UK is painting the town blue as it launches the super-premium beer 1664 Blanc in the UK. 1664 Blanc is the…
koff
Beer

KOFF Christmas Beer combines regenerative farming and carbon-neutral production

KOFF Christmas Beer is the oldest and most popular Christmas beer in Finland, brewed since 1987 with the same recipe. This year one can track its malted barley to…
heineken logo
Transaction

HEINEKEN completes exit from Russia

HEINEKEN N.V. announces completion of the transaction to sell its Russia operations to Arnest Group. The transaction has received all the required approvals and…
carlsberg
Sustainability

Carlsberg Sverige invests heavily in electric trucks for ZERO Carbon Footprint

Now the work begins on electrifying all beverage transportation between Carlsberg Sverige’s brewery in Falkenberg, the water factory in Ramlösa, and the transshipment…
home of carlsberg
Home of Carlsberg

Carlsberg opens new cultural attraction

Since 2018, one of Copenhagen's most popular tourist attractions, Visit Carlsberg, has been closed and undergone extensive modernisation. On 1 December 2023, Visit…
EUROGLAS Top 100
Glass packaging

Consistently sustainable – EUROGLAS is a TOP 100 innovative company

[Advertorial] EUROGLAS, a specialist in glass packaging, is demonstrating what the future of the packaging industry can look like. The second-generation family-run…
New product

Hopwater - The new ‘Beer Alternative Alternative’ to refresh the Summer

Drinking a beer alongside a canal, in a park or at your favorite Open Air is a pleasure enjoyed by people across Germany. There is no exception to this in Wedding,…
European Beer Star Bier
Beer competition

European Beer Star celebrates its 20th anniversary

For 20 years now, the European Beer Star has been on the quest to find the best beers in the world. The registration phase for this year's edition of the renowned…
peroni
Beer

Peroni Nastro Azzurro 0.0% brings superior Italian taste to the non-alcoholic category

Peroni Nastro Azzurro is bringing its superior Italian taste to a new category that helps fans live every moment. Introducing Peroni Nastro Azzurro 0.0%— a premium…
Limited-edition

Desperados offers refreshing take on true flavours of Christmas with launch of festive beer

It’s that time of year again. The Christmas lights are up, the weather is getting colder, the pile of presents under the tree grows, and plans for people to come…
heineken formula 1
Partenrship

Heineken® announced as title race partner for the FORMULA 1 LAS VEGAS GRAND PRIX 2023

The world's most anticipated F1® race, next year's clash in Las Vegas, has been officially announced as the FORMULA 1 HEINEKEN® SILVER LAS VEGAS GRAND PRIX 2023.…
Advertising

Coors Light will pay $50,000 to duplicate its logo

In celebration of National American Beer Day, Coors Light, the beer made to chill, is announcing a nationwide Chill Harder Pays Harder program to give back to its…
growling creatures
Species Protection

Krombacher and Wacken Open Air present the "Growling Creatures"

What do grey seals, cuckoos, and lynx have in common? They are all rare, European native species whose survival is threatened, and they are part of the "Growling…
diageo
Investment

Diageo announce plans for €200 million carbon-neutral brewery in Kildare

Diageo announced plans to invest €200 million in Ireland’s first purpose-built carbon neutral brewery on a greenfield site in Littleconnell, Newbridge, Co. Kildare.…
carlsberg sweden underwater bar
“Don’t drink and boat”

Carlsberg Sweden opens underwater bar

To remind Swedes to abstain from alcohol when sailing, Carlsberg Sweden has created an underwater bar at the bottom of the sea. At the lake, alcohol intake can…
beer
Acquisition

Royal Unibrew to acquire Amsterdam Brewery Co. Ltd.

Royal Unibrew has entered into an agreement to acquire 100% of the Toronto-based company Amsterdam Brewery Co. Ltd. The Canadian craft brewing company Amsterdam…
craft beer
Agreement

Diageo sells Guinness Cameroon S.A. to Castel Group for £389m

Diageo announces it has agreed to sell Guinness Cameroon S.A., its brewery in Cameroon, to Castel Group for £389m. On completion, Castel will take over the production…
krombacher bbc
Film Series

Krombacher featured in new series “Brewing Ambition”, produced by BBC StoryWorks

From the serene Krombach valley to vibrant London – a brand-new film about Krombacher explores the journey of the brewery’s iconic natural beer. Told by the…
carlsberg global water award
Global Water Awards

Carlsberg wins award for World’s Most Water Efficient Brewery

The water recycling plant at Fredericia Brewery in Denmark shows that it is possible to dramatically cut the amount of water needed to produce our beer. Yesterday,…
carlsberg campaign
Campaign

Carlsberg launches new global campaign with Mads Mikkelsen

The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
abinbev logo
Active Discussions

Anheuser-Busch InBev Announces Decision to Sell Interest in Russian JV

Anheuser-Busch InBev (Euronext: ABI) (NYSE: BUD) (MEXBOL: ANB) (JSE: ANH) (“AB InBev”) announced that it will sell its non-controlling interest in the AB InBev…
brooklyn brewery
New Product

Brooklyn Brewery launches Brooklyn Pilsner

The award-winning Brooklyn Brewery is extending its reach into the premium lager category with the launch of Brooklyn Pilsner – a crisp, bright and refreshing…
US patent

Yakima Chief Hops Achieves Patent Status on Cryo Hops® Process

Yakima Chief Hops (YCH), the leading American hop supplier, has been awarded a US patent for its innovative hop processing technology used in manufacturing their…
Brewing with Pixels, Not Yeast

Heineken launches first virtual beer brewed in the virtual world: Heineken Silver

Heineken® launched its first, brand new, virtual beer, Heineken® Silver, exclusively in its virtual brewery within the immersive digital platform, Decentraland. In…
Rainbow look wins

Berliner CSD e.V. and BrewDog unveil "Hoppy Pride" winning design

Mirror, mirror on the wall, which Hoppy Pride design won the love of all? In January, BrewDog Germany and the Berliner CSD e.V. announced their cooperation with…
Blue Moon LightSky Tropical Wheat Can
Expansion of the LightSky Brands

Blue Moon launches new LightSky Tropical Wheat

Blue Moon Brewing Company announces the expansion of Blue Moon LightSky, the brand’s light yet surprisingly flavorful, citrus-forward beer, with its first line…
beer
Analysis

GlobalData: AB InBev’s investments in premium and NoLo beers drive company’s growth

Following today’s (24 February) news that AB InBev reported beer and non-beer volumes growth of 3.4% and 3.8%, respectively, in Q4 2021; Peter Ramshaw, Consumer…
The hands holding bottles with beer and making cheers
Analysis

GlobalData: Heineken’s premium range flourish amid high consumer price inflation

Following last week's (February 16, 2022) release of Heineken’s trading results, Ethan Elliott Maddison, Beverage Analyst at GlobalData, a leading data and analytics…
guinness
Investment

Diageo announces £73 million Guinness microbrewery and culture hub to be built in London

Diageo, maker of Guinness, today announces its plan to invest £73 million in ‘Guinness at Old Brewer’s Yard’, a new microbrewery and culture hub in Covent…
craft beer
Acquisition

Norway: Royal Unibrew acquires full ownership of Hansa Borg Bryggerier

Royal Unibrew A/S has entered into an agreement to acquire the remaining 75% of Hansa Borg Bryggerier, of which Royal Unibrew already has 25% ownership, resulting…
uinta brewing
Acquisition

USA: US Beverage Forms Joint Venture to Acquire Uinta Brewing

US Beverage, LLC, (USB) one of America's leading beverage companies, announced that it has formed a joint venture to acquire Utah's largest independent craft brewer,…
podcast beer
Podcast “Bigger Than Beer”

Global Hop Supplier Launches New Podcast, Highlighting Women+ in the Hop and Beer Industries

Yakima Chief Hops (YCH), the largest American hop supplier for the global brewing community, has launched a new podcast titled Bigger Than Beer. In their first season,…
yakima chief hops belgium facility
Yakima Chief Hops

American Hop Supplier Builds New European Fulfillment Center in Belgium

In an effort to better serve the global brewing community Yakima Chief Hops (YCH), the largest grower-owned hop supplier based in Yakima, Washington, has completed…
beer
GlobalData

No-ABV beer and cider has potential to accentuate market opportunities in the Middle East

No-alcohol beer and cider are set to make a splash on the Middle East scene, says GlobalData, as the region is seeking to boost tourism. The leading data and analytics…
carlsberg group
Lighthouse Awards 2021

Carlsberg Group Receives Lighthouse Award for World’s Most Water Efficient Brewery

Carlsberg Group has been named as recipients of the 2021 Lighthouse Awards for a revolutionary water recycling plant inaugurated in 2021, which will make the Fredericia…
The hands holding bottles with beer and making cheers
Analysis

GlobalData: Heineken’s Q3 sales impacted by renewed wellbeing trends following COVID-19 pandemic

Following today’s release of Heineken’s quarter three trading results; Holly Inglis, Beverages Analyst at GlobalData, a leading data and analytics company, offers…
bronx brewery
Partnership

US: Empire State Building Partners With Bronx Brewery

Prost! In its 90th year, the Empire State Building (ESB) has much to toast to as it brings Oktoberfest to its iconic 86th Floor Observatory with Bronx Brewery every…
heinkeken daniel craig
Good things are worth to wait

Heineken® has collaborated with actor Daniel Craig to create the ‘Worth The Wait’ commercial

Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release…
Initiative

HEINEKEN USA Kicks Off its 'Behind the Label' Initiative by Examining Gender Diversity in the Industry

HEINEKEN USA today announced the launch of its Behind the Label initiative, a program designed to foster inclusion & diversity across the alcoholic beverage…
brewdog japan
Joint Venture

BrewDog partners with Asahi Japan to create Japanese Joint Venture

BrewDog, a leading independent craft brewer, is pleased to announce the launch of a joint venture in Japan with Asahi Breweries. Ltd (“Asahi Japan”), which will…
heineken edelweiss campaign
Global TV Campaign

Premium Wheat beer brand Edelweiss launches in Asia

HEINEKEN has embarked on an adventure with its wheat beer brand, Edelweiss, launching in new markets and introducing its first global TV campaign for the brand. Edelweiss…
breakthru beverage tom bene
People

US: Breakthru Beverage Group Appoints Tom Bené as President and CEO

Breakthru Beverage Group, a leading North American total beverage alcohol distributor with operations across the United States and Canada, today announced the Board…
heineken partnerships
Partnerships

Heineken® unveils new UEFA and Motorsports partnerships

The hope, the cheers, the suspense, the celebration - and having the very best of times before, during and after a sports event… it’s what fans want, now more…
Yakima Chief Hops

American Hop Supplier Hosts Virtual Hop & Brew School Open to Global Craft Beer Community

Yakima Chief Hops (YCH), a 100% farmer owned hop supplier, invites the global craft beer community, including beer lovers, members of the media and brewers of all…
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