Tag Archive for: Tequila

VMC
Tequila

Saúl "Canelo" Álvarez Brings VMC Tequila-Based Canned Cocktails to U.S.

The fastest-growing spirit in the US1 has a new contender: VMC, a ready-to-drink tequila-based canned cocktail born from a partnership between world champion boxer…
brown-forman
Investment

Brown-Forman announces Casa Herradura expansion

Brown-Forman Corporation (NYSE:BFA,BFB) announces plans to expand its Casa Herradura tequila distillery in Jalisco, Mexico. The approximate $200 million USD investment…
loma vista tequila
ready-to drink

USA: The Boston Beer Company Introduces First Tequila-Based RTD Beverage

The Boston Beer Company, makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announces the launch of Loma Vista Tequila Soda…
rooster rojo tequila
Tequila

Amber Beverage Group launches Rooster Rojo Ahumado Tequila at BCB

The global spirits company, Amber Beverage Group, will launch an exciting fifth expression in its fast-growing Rooster Rojo Tequila range - an Ahumado (smoked) variant…
patron tequila
A PATRÓN Pop-Up Series

PATRÓN® Tequila Makes Its First Foray into the Metaverse

PATRÓN® Tequila, the world's number one super-premium tequila*, is entering the metaverse this summer for the first time with "Summer Made Sensational: A PATRÓN…
david tenorio
People

Amber Beverage Group has appointed David Tenorio to the role of Managing Director of its tequila distillery

The global spirits producer and distributor, Amber Beverage Group (ABG), has appointed a Diageo veteran, David Tenorio, to the role of Managing Director of its tequila…
Now available

Mezcal made from rare agave varieties: Perola launches the Topanito wild agave series

Topanito represents authentically Mexican Craft Mezcals of the quality category "Artesanal". The new wild agave series with its three varieties - Madre Cuishe, Tobalá…
21seeds
Acquisition

Diageo acquires female-owned, super-premium flavoured tequila brand, 21Seeds

Diageo announced it has acquired 21Seeds, a rapidly growing flavoured tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia…
rooster rojo campaign
Global campaign

Rooster Rojo Tequila launches new global campaign: SIP DON'T SLAM

Amber Beverage Group, the fast-growing global beverage group, is launching a bold and exciting advertising campaign for its brand, Rooster Rojo Tequila®. The campaign…
logo southern glazers
Distribution

USA: Southern Glazer’s Signs Multi-State Distribution Agreement With INSÓLITO Tequila

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—announced it has signed a multi-state distribution…
rooster rojo
Global launch

Rooster Rojo launches ground-breaking innovation: Smoked Pineapple Tequila

Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has announced the global launch of its innovative new tequila variant with the…
tequila
Investment

Diageo announces investment to support growth in the tequila category

Diageo, a global leader in beverage alcohol, has announced plans to expand its manufacturing footprint in Mexico through an investment of more than US$500 million…
about-drinks

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