Tag Archive for: Tequila
Saúl "Canelo" Álvarez Brings VMC Tequila-Based Canned Cocktails to U.S.
The fastest-growing spirit in the US1 has a new contender: VMC, a ready-to-drink tequila-based canned cocktail born from a partnership between world champion boxer…
Brown-Forman announces Casa Herradura expansion
Brown-Forman Corporation (NYSE:BFA,BFB) announces plans to expand its Casa Herradura tequila distillery in Jalisco, Mexico. The approximate $200 million USD investment…
USA: The Boston Beer Company Introduces First Tequila-Based RTD Beverage
The Boston Beer Company, makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announces the launch of Loma Vista Tequila Soda…
Amber Beverage Group launches Rooster Rojo Ahumado Tequila at BCB
The global spirits company, Amber Beverage Group, will launch an exciting fifth expression in its fast-growing Rooster Rojo Tequila range - an Ahumado (smoked) variant…
PATRÓN® Tequila Makes Its First Foray into the Metaverse
PATRÓN® Tequila, the world's number one super-premium tequila*, is entering the metaverse this summer for the first time with "Summer Made Sensational: A PATRÓN…
Amber Beverage Group has appointed David Tenorio to the role of Managing Director of its tequila distillery
The global spirits producer and distributor, Amber Beverage Group (ABG), has appointed a Diageo veteran, David Tenorio, to the role of Managing Director of its tequila…
Mezcal made from rare agave varieties: Perola launches the Topanito wild agave series
Topanito represents authentically Mexican Craft Mezcals of the quality category "Artesanal". The new wild agave series with its three varieties - Madre Cuishe, Tobalá…
Diageo acquires female-owned, super-premium flavoured tequila brand, 21Seeds
Diageo announced it has acquired 21Seeds, a rapidly growing flavoured tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia…
Rooster Rojo Tequila launches new global campaign: SIP DON'T SLAM
Amber Beverage Group, the fast-growing global beverage group, is launching a bold and exciting advertising campaign for its brand, Rooster Rojo Tequila®. The campaign…
USA: Southern Glazer’s Signs Multi-State Distribution Agreement With INSÓLITO Tequila
Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—announced it has signed a multi-state distribution…
Rooster Rojo launches ground-breaking innovation: Smoked Pineapple Tequila
Global producer and distributor of alcoholic beverages, Amber Beverage Group (ABG), has announced the global launch of its innovative new tequila variant with the…
Diageo announces investment to support growth in the tequila category
Diageo, a global leader in beverage alcohol, has announced plans to expand its manufacturing footprint in Mexico through an investment of more than US$500 million…