Seltzer

Recipes

Boozy Twist On The Mexican Shaved Ice Classic: Topo Chico Hard Seltzer Raspados

Sick of froze, chardonnay, and canned cocktail concoctions? Reach for something cooler this August with these authentic raspado recipes made with Topo Chico Hard…
White Claw® Hard Seltzer
New Product

USA: White Claw® Hard Seltzer Totally Reinvents Lemonade with Launch of REFRSHR™

White Claw®, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw® Hard Seltzer REFRSHR™ Lemonade. With exotic, rare…
Mackmyra Moment Virvelvind
Limited Edition

Mackmyra presents the grand finale with Moment Virvelvind

Moment Virvelvind is the last edition in the exclusive Moment series, where the unique cask have come into their own over the years in very limited editions. And…
Vizzy Good Vibes
Hard Seltzer

Vizzy brings the good vibes with limited edition retrogade-inspired cans and good vibe kits

This week marks the start of Mercury in Retrograde, and that means the vibe is off. Be it missed connections, email blunders, or frazzled travel plans, Vizzy Hard…
Desperados Alcoholic Sparkling Water
New taste experience

Desperados enters hard seltzer market with launch of Alcoholic Sparkling Water

Desperados today steps into the hard seltzer market with the launch of new Desperados Alcoholic Sparkling Water in the Netherlands. With beer at the brand’s core,…
topo chico margartita hard seltzer
New Product

USA: Topo Chico Hard Seltzer is launching its new Margarita Hard Seltzer

Following the release of Topo Chico Ranch Water Hard Seltzer and the national brand expansion this year, Topo Chico Hard Seltzer is shaking up the seltzer category…
Vizzy Mimosa Hard Seltzer
New

With real orange juice and mimosa-inspired flavors: Vizzy releases Mimosa Hard Seltzer

In a world in desperate need of more brunch beverages and positive vibes, Vizzy Hard Seltzer is bringing two big announcements to the hard seltzer group chat –…
topo chico ranch water hard seltzer
New Product

USA: Topo Chico Hard Seltzer goes national, introduces Ranch Water

Topo Chico® Hard Seltzer is kicking off the new year with a bang by launching its highly anticipated Topo Chico Ranch Water Hard Seltzer in select regional markets…
topo chico hard seltzer glass bottles
Packaging

USA: Topo Chico Hard Seltzer® Debuts Glass Bottles

Molson Coors Beverage Company is giving Topo Chico Hard Seltzer drinkers something new to look forward to this holiday season with the launch of Topo Chico Hard…
range topo chico hard seltzer
First-full flavor extension

US: Topo Chico Hard Seltzer To Release Margarita Hard Seltzer Variety Pack In 2022

After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Company today announces the brand's second variety pack and first-full flavor…
dua lipa
Virtual Concert Series

Truly Hard Seltzer Launches 'Truly Inspired' Concert Series Featuring Artists Curated by Global Pop Icon Dua Lipa

Today, Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, launched 'Truly Inspired', a summer virtual concert series, co-created and produced…
Co-owner of SERVED

Ellie Goulding acquires significant stake in SERVED Hard Seltzer

Singer and songwriter Ellie Goulding has acquired a significant stake in the premium British hard seltzer brand SERVED. Ellie was introduced to Ryan and Dean…
dua lipa
“No One is Just One Flavor”

US: Truly Hard Seltzer Launches Brand Campaign With Global Pop Icon Dua Lipa

Truly Hard Seltzer, the fastest growing brand in the hard seltzer category, is joining forces with Grammy Award-Winning Artist Dua Lipa to launch the brand's No…
miller selzer
Into Space

US: Miller Is Launching A Seltzer

On Thursday, May 13, Miller's MGD will affix cases of hard seltzer to a rocket and send the oh-so-trendy beverage hurtling into the atmosphere. Beer fans can suggest…
loki
New Product

USA: Introducing LOKI - The world's first Enhanced Seltzer

LOKI is an entirely new type of drink to enjoy with friends. The world's first Enhanced Seltzer. Made with the cannabinoid extract Delta-8, LOKI offers a clean alternative…
pure pirana
Launch in Europe

Heineken launches hard seltzer Pure Piraña across Europe

Pure Piraña, a global hard seltzer brand, is getting ready to expand into Europe. Following the launch in Mexico and New Zealand last year, Pure Piraña is poised…
hard seltzer
Acquisition

Diageo acquires Far West Spirits LLC, owner of hard seltzer brand, Lone River Ranch Water

Diageo announces it has acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration…
shots
New Product

Moskovskaya® Vodka taps into booming Hard Seltzer category

Amber Beverage Group-owned iconic vodka brand Moskovskaya® Vodka has designed a new Moskovskaya Street hard seltzer inspired by the iconic Moscow Mule cocktail.…
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