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Co-owner of SERVED

Ellie Goulding acquires significant stake in SERVED Hard Seltzer

Singer and songwriter Ellie Goulding has acquired a significant stake in the premium British hard seltzer brand SERVED. Ellie was introduced to Ryan and Dean…
moskovskaya hard seltzer
Digital Masterclass

Moskovskaya Vodka to host Global Academy “The Hard Seltzer”

Amber Beverage Group-owned Moskovskaya® Vodka, one of the oldest vodka brands in existence, will organize a virtual Global Academy called “The Hard Seltzer”…
pure pirana
Launch in Europe

Heineken launches hard seltzer Pure Piraña across Europe

Pure Piraña, a global hard seltzer brand, is getting ready to expand into Europe. Following the launch in Mexico and New Zealand last year, Pure Piraña is poised…
hard seltzer
Acquisition

Diageo acquires Far West Spirits LLC, owner of hard seltzer brand, Lone River Ranch Water

Diageo announces it has acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration…
shots
New Product

Moskovskaya® Vodka taps into booming Hard Seltzer category

Amber Beverage Group-owned iconic vodka brand Moskovskaya® Vodka has designed a new Moskovskaya Street hard seltzer inspired by the iconic Moscow Mule cocktail.…
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