Drinks

Drinks

Whisky

Moët Hennessy and Beyoncé Knowles-Carter Launch New Whisky – SirDavis

Beyoncé Knowles-Carter has joined forces with Moët Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint…
Sustainability

Suntory Global Spirits Releases 2023 Sustainability Report

Suntory Global Spirits, a world leader in premium spirits, released its 2023 Sustainability Report, highlighting the company’s progress against its Proof Positive…
Partnership

Fanta: Limited Edition and Campaign for the Cinema Release of "Beetlejuice Beetlejuice"

Fanta is gearing up for the biggest Halloween yet through a global collaboration with the highly anticipated Warner Bros. Pictures movie, Beetlejuice Beetlejuice.…
Limited Edition

World Whiskey Society Launches 12-Year-Old Rye Whiskey Finished in Ex-Awamori Casks

World Whiskey Society (WWS), known for scouring the globe to create the world's most interesting whiskeys, is proud to announce its latest release: a 12-year-old…
People

Lars Lehmann has decided to leave Carlsberg Group

Lars Lehmann, EVP Central & Eastern Europe and India (CEEI), has decided to leave Carlsberg Group to take up a position outside the company. He will continue…
Whisky

Old Forester Announces Birthday Bourbon 2024: 12 years old, and 107 proof

Old Forester announces the highly-anticipated return of its most coveted expression, Birthday Bourbon. This year the bourbon is 12 years old and 107 proof – and…
Beer

Heineken® 0.0 Launches Limited Edition "L0VE.L0VE" Cans

Today, Heineken, the leader in zero alcohol beer, announced it will be transforming its category-leading Heineken 0.0 in a nod to a 0-0 tennis score, celebrating…
Collaboration

Coca‑Cola and the OREO Brand are Teaming Up

“Besties” bring out the best in each other. Just ask Coca‑Cola® and the OREO® brand, two “bestie” brands teaming up to offer fans unique flavor experiences…
Whisky

"Invincible Shield": St. Kilian Distillers and Judas Priest continue their successful partnership

Metal legends Judas Priest have once again taken the music world by storm. Their latest album "Invincible Shield", which was released on 8 March 2024, catapulted…
Ready to drink

Cocktails from Hawaii: NIO Cocktails presents the 4th Postcards Collection

After Venice, France and Japan, Nio Cocktails has finally launched a delicious new destination. With summer just around the corner, there's nothing better than the…
Campaign

MARTINI brings Simona Tabasco back to Sicily for the ultimate #EuroSummer

This summer, MARTINI is bringing the spice to Sicily with Emmy-nominated actress and fashion muse, Simona Tabasco. Following her captivating performance in hit TV…
Interview

Nicolas Feuillatte: Chief Winemaker Guillaume Roffiaen about the best-selling champagne brand in France

Creating first-class champagne for everyone – that is the mission of Champagne Nicolas Feuillatte. Today, the association stands for 82 Champagne co-operatives…
Interview

Gin made from French grapes: Jean-Sébastien Robicquet about G'Vine

The French G'Vine gin from Maison Villevert is characterised by its special production process: It is produced from French grapes, which results in a fresh, soft…
Sustainability

DIWISA is now offering three of its products in reusable containers from ecoSPIRITS

DIWISA AG, a leading Swiss producer of spirits, is now offering three of its products in environmentally considerate ecoTOTE containers. This decision underscores…
Single Malt Whisky

St. Kilian Distillers: Kiliani Edition 2024 – IMMINA: A Franconian fusion

To mark St Kilian's Day on 8 July, the Franconian distillery St Kilian Distillers is launching a new limited edition single malt whisky bottling: the Kiliani Edition…
Interview

No. 1 gin in the Netherlands - David Blom about BOBBY'S Gin

BOBBY'S Dry Gin is a premium gin with Indonesian roots from Schiedam in the Netherlands. The brand was founded in 2014 by the two brothers Sebastiaan van Bokkel…
interview benromach
Interview

Handcrafted whisky from Speyside: Gordon Muir about Benromach

Originally built in 1898, Benromach Distillery is located in the north of Speyside, close to the coast on the edge of the town of Forres. It was brought back to…
Expansion

The Growth Foundation takes over Premium RTD cocktail brand NIO Cocktails

Premium RTD cocktail brand NIO Cocktails, one of the leading innovators in spirits eCommerce, has today announced its new ownership and operational structure, aiming…
Interview

Four-time “World's Best Gin”: Global Brand Ambassador Ross Bryant about No.3 Gin

No.3 London Dry Gin, created in 2010 by Berry Bros & Rudd at number 3 St. James's Street in London, is one of the best gins in the world. It is the only one…
Swedish Whisky

Shining Awards: Agitator Whisky Triumphs at IWSC Awards

Complex aromas, an expressive flavor palette, and unique blends: Agitator Whisky is celebrating four gleaming awards at this year’s IWSC. Chestnut Cask, Argument…
Swedish Whisky

A Smoky Revolution: Agitator Whisky Launches Single Malt Rök in Germany

The innovative Swedish distillery Agitator Whisky is once again setting new standards in the whisky world by expanding its award-winning range on the German market…
martini
Campaign

Martini® Launches New Global Campaign 'Martini® Dare to Be'

MARTINI announces the launch of its new global campaign, ‘MARTINI Dare To Be’; a celebration of the ‘modern aperitivo moment’ that has evolved from a ‘pre-event’…
Interview

"Turn the whisky world upside down" – Oskar Bruno about the Swedish Agitator Whisky

In an industry that is characterized by tradition, Agitator is breaking new ground. The Swedish distillery is rethinking the production of whisky and breaking with…
busch light crocs
Collaboration

Busch Light and Crocs Launch Two Limited-Edition

Toss those dusty sneakers and clunky hiking boots because Busch Light has teamed up with iconic global footwear brand, CrocsTM, to release two limited-edition styles…
paulaner
Campaign

Paulaner USA Announces Its 'Big Cans For Big Heroes' Campaign

Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support…
Interview

Filtered through sand from the Cornish coast: Christopher Briers about Connie Glaze Vodka

The Southwestern Distillery, which is also known for Tarquin's Cornish Gin and Twin Fin Rum, has its home on the Cornish coast in England. This is exactly what founder…
fanta
Campaign

"Do More of What You Wanta" – Fanta with New Global Campaign

The 2000s called, and they want to know: Don't ya Wanta, Wanta Fanta? Fanta®, the leading sparkling fruit beverage brand known for deliciously refreshing flavors,…
pepsi jack grealish
Partnership

Pepsi® Announces Football Star Jack Grealish as Global Brand Ambassador in Multi-Year Partnership

Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal. Jack will take centre stage in Pepsi's soon-to-be-announced…
Carlsberg Signature Alchemy Brews
Beer

Carlsberg launches super premium Signature Alchemy Brews series

Carlsberg has launched a series of six signature, super premium Alchemy Brews, developed and crafted at The Carlsberg Research Laboratory and sold exclusively at…
Campaign

Belvedere Launches a Striking New Global Campaign Starring Grammy Award Winner Future

Multi-platinum selling artist Future encounters celebrated director Taika Waititi, who returns for his second campaign, in a sensational new short film to herald…
estrella
Beer

Estrella Jalisco’s Vive Tu Estrella Campaign Celebrates Modern Mexican Culture With New Ads

Estrella Jalisco debuts a new take on its Vive tu Estrella campaign, celebrating its authentic Mexican heritage, refreshing liquid, and the consumers who inspire…
condesa gin
Gin

Spirit of Gallo Enters the Super Premium Gin Category with Condesa Gin

Spirit of Gallo is expanding its luxury spirits portfolio with Condesa Gin, a hand-crafted spirit from Mexico City. Under the agreement, Gallo will become the exclusive…
carlsberg campaign
Campaign

Carlsberg Launches New Global Brand Campaign

Carlsberg is launching a new global brand campaign – Do the best things begin with curiosity? Probably - championing that all progress in the world starts with…
1664 blanc
Campaign

1664 Blanc Introduces Good Taste With A Twist 3.0

This season, the super-premium brand 1664 takes us back to ‘Rue 1664’ – the home of Good Taste With A Twist, releasing a new wave of global campaigns. The…
brown forman japan
Distribution

Brown-Forman Announces Launch of Own Distribution Business in Japan

Brown-Forman Corporation (NYSE: BFA, BFB), one of the largest American-owned spirits companies, is launching its own distribution business in Japan today, bringing…
Herbal liqueur

Jägermeister Orange: Launch in the Czech Republic and Slovakia

“Welcome to the family, Jägermeister Orange!” The new herbal liqueur from the Jägermeister brand combines the fresh, fruity taste of oranges and mandarins…
Export

Starnberger expands internationally: Bavarian Craft Beer Brand Partners with Krombacher for European Launch

Germany’s family owned and operated Krombacher Brewery helps to introduce one of Bavaria’s most exciting craft breweries to a wider audience by launching the…
Interview

Takamaka Rum: Bernard d'Offay about the number 1 spirit from the Seychelles

Takamaka rum epitomises the spirit of the Seychelles. Each bottle is produced and bottled at the Trois Frères Distillery, which was opened in 2002 by brothers Bernard…
Award

Brown-Forman named one of the 2024 World’s Most Ethical Companies

Brown-Forman has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2024 World’s…
Hands clinging alcohol drink glasses
Distribution

Brown-Forman Announces Launch of Distribution Business in Italy

Brown-Forman Corporation (NYSE:BFA,BFB), one of the largest American-owned spirits companies, announces its plan to distribute its own brands in Italy, effective…
1664 blanc
Beer

1664 Blanc launches in the UK with exclusive experiences for London Fashion Week

Carlsberg Marston’s Brewing Company (CMBC) in the UK is painting the town blue as it launches the super-premium beer 1664 Blanc in the UK. 1664 Blanc is the…
Interview

Polish craft gin: Andrzej Weclawski about Breslauer Spirits

Breslauer Spirits handmakes Polish Gin in their own distillery in Wrocław. These 4 gins surprise consumers with wonderfully original tastes and outstanding intensity.…
Packaging

TricorBraun Acquires German Glass Packaging Provider Glassland

Global packaging leader TricorBraun announced today that it has acquired glass packaging provider Glassland. The acquisition grows the German footprint of TricorBraun’s…
Gin

Elevate your Valentine's Day with Sir Edmond Gin: The perfect gift for every love story

As Valentine’s day approaches, love is in the air, and what better way to celebrate the season of romance than with Sir Edmond Gin? Known for its unique flavour…
Rum

From Plantation to Planteray Rum: Launch of Cut & Dry under the evolved brand name

Creating Cut & Dry was a labor of love and the result of four years of experimentation to find the perfect balance of natural coconut infusion for our delicious…
Cognac

Campari Group has committed to acquire Courvoisier cognac from Beam Suntory

Campari Group announced it has entered into exclusive negotiations with Beam Suntory, Inc (the ‘Seller’) and granted thereto in such context a put option, with…
Memorandum

Campari Group and Wuliangye Group starting strategic cooperation

On November 22, Campari Group and Sichuan Yibin Wuliangye Group Co., Ltd. signed a Memorandum of Understanding on strategic cooperation in Wuliangye, Yibin City,…
David guetta
Partnership

David Guetta Announces Partnership with Lyre’s Non-Alcoholic Spirits

Lyre’s, the #1 trending Non-Alcoholic Spirits brand, announces its partnership with the world’s #1 DJ David Guetta, with the mission to change the way the world…
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