24 Days of Rum – A Global Journey in a Box

Created by Danish spirits company 1423, 24 Days of Rum & Spirit Drinks is a one-of-a-kind advent calendar that transforms the holiday season into a daily celebration of discovery. Behind each of its 24 numbered doors lies a miniature bottle of Sugar cane spirit, carefully selected from 24 different countries around the world. From the sugarcane fields of the Caribbean to the remote highlands of Asia, this calendar offers a taste of global craftsmanship — one glass at a time.

Rum is truly an international spirit. While many people associate it primarily with the Caribbean, it is distilled on nearly every continent. From the rich and fruity rum of Jamaica and Barbados to the Agricole-style rum of Martinique and Réunion, each island brings its own character to the spirit. But rum’s reach extends far beyond the tropics. In recent years, innovative distilleries have emerged in places like Denmark, Japan, Australia, South Africa, and Thailand — each one adding its own cultural flair, production style, and unique raw materials to the mix.

24 Days of Rum & Spirit Drink captures this diversity beautifully. Each calendar includes 24 different expressions of cane spirit, offering a curated tour through the vast and varied world of rum. Whether it’s a molasses-based dark rum aged in ex-bourbon barrels, flavored rum or a fresh sugarcane juice distillate with grassy, floral notes — each day is a new experience.

To enhance the journey, the box includes two elegant tasting glasses and a tasting folder, so you can keep track of your favorites and jot down tasting notes. It’s designed for sharing — whether with a friend, a partner, or a fellow enthusiast — and encourages conversation, comparison, and curiosity.

But the experience doesn’t end with the last drop in the glass. Every day, participants are invited to visit 24daysofrum.com, where they can dive deeper into each rum’s origin, meet the producers, and explore tasting videos and background stories. This interactive element transforms 24 Days of Rum & Spirit Drink from a simple product into a community of rum lovers around the globe, all enjoying the same daily tasting adventure.

Since its debut, it has grown from a creative idea into a global phenomenon. Now sold in over 20 countries, 24 Days of Rum & Spirit Drink has become a beloved holiday tradition for thousands of people. It has also helped to demystify rum for a broader audience, showcasing the spirit’s quality, complexity, and international appeal.

2025 will mark the 10th anniversary of 24 Days of Rum & Spirit Drink, a milestone that reflects not only the brand’s staying power but also the growing interest in premium rum. Over the past decade, 1423 has worked closely with distilleries of all sizes — from family-owned operations to world-renowned producers — to curate selections that reflect both tradition and innovation in rum-making.

Looking ahead to the anniversary edition, fans can expect even more surprises, with new countries represented, special collaborations, and a renewed focus on storytelling and education. Whether you’re new to rum or a seasoned connoisseur, 24 Days of Rum & Spirit Drink remains one of the most enjoyable and accessible ways to explore the world of cane spirits.

So this holiday season, why not skip the chocolate and try something a little stronger? With 24 Days of Rum & Spirit Drink, you’re not just opening a door — you’re opening a window into the rich and varied world of rum, one sip at a time.

Can be found at www.rumundco.de and other selected speciality shops across the European market.

Source: 1423