Almave: Non-alcolic brand from the Formula One Champion Lewis Hamilton

Almave is excited to announce its entry into the German market in partnership with Jaguar Mezcal Boutique (JMB), a specialized distributor of premium agave spirits brands, including the renowned 818 Tequila.

Amanda Novoa, the founder, emphasises the significance of this partnership: it not only enhances the diversity of their agave offerings but also addresses the growing demand in Germany for both agave spirits and non-alcoholic alternatives.

German consumers are seeking authentic and high-quality options when it comes to drinking. Almave aligns perfectly with these trends for several reasons:

Crafted by Experts: Co-founded by Formula 1 champion Lewis Hamilton and by renowned agave expert Ivan Saldana, Almave embodies the perfect blend of passion and expertise. Their commitment to quality ensures that each product meets the highest standards of authenticity and craftsmanship.

Authenticity: Crafted from real agave sourced from regions with established designations of origin in Mexico, Almave offers a genuine taste experience that discerning German consumers crave.

Natural Ingredients: Almave uses only natural ingredients to replicate the rich experience of tequila or mezcal, appealing to health-conscious consumers who prioritize quality and authenticity over artificial additives.

Versatility: The unique flavors and aromas of Almave create a delightful experience, whether enjoyed neat or in cocktails. This versatility is particularly appealing in Germany, where cocktail culture is vibrant and growing, alongside a love for tequila shots.

Innovative Alternatives: With a growing demand for non-alcoholic beverages in Germany, Almave’s offerings provide a sophisticated and enjoyable option for those looking to partake in social occasions without compromising their lifestyle choices.

Moreover, Almave’s branding resonates with current local trends, making it even more appealing to consumers seeking stylish and contemporary options.

The feedback on Almave has been overwhelmingly positive, leading to secured distribution across various premium retail channels even before its official launch. Excitingly, ongoing discussions with like-minded brands aim to create unique consumer experiences (collabs), especially during the “dry” season in January and February.

Almave will be available to the public this December 2025. More information: www.jaguarmezcalboutique.com

Source: Jaguar Mezcal Boutique (JMB)
Cover photo: Almave