ActiveHop – The New Frontier of Functional Beverages Designed for the Outdoors

ActiveHop emerges as an innovative presence in the beverage industry, specifically within the growing category of functional drinks, by introducing a hop-infused water designed for those who engage in outdoor activities. A distinctive product that combines taste, wellness, and functionality in a practical and sustainable ready-to-drink format.

A New Product Category: Functional Hop Water

ActiveHop brings to market a range of products developed to meet the nutritional and sensory needs of an active, health-conscious audience.
“We created what we ourselves were looking for, but couldn’t find in the market: a product that combines sensory pleasure, physical well-being, functional benefits, and outdoor practicality,” says Cristian Romeo Barelli, founder and CEO of ActiveHop.

Taste | Flower Power, Between Innovation and Nature

The standout element of the formulations is hops, reimagined in a non-alcoholic context. Known for its bitter and herbal notes, it gives the drink a unique, naturally refreshing flavor profile, sitting at the intersection of botanical tradition and sensory innovation. With ActiveHop, hops take on a functional and gustatory role beyond the brewing world, becoming the key ingredient in a natural and modern product that enhances its taste and numerous benefits for the body.
Wellness | “Target Zero” Formulation

All ActiveHop products are formulated with clear clean-label goals:

• Zero sugar
• Zero calories
• Zero alcohol
• Zero colorants

Ingredients are natural, lactose-free, and vegan-friendly, meeting the needs of consumers with specific dietary requirements who prioritize their physical and mental well-being.

Functionality | Electrolyte and Vitamin Balance, Fit for Purpose

The ActiveHop range is enriched with functional nutrients such as:

• B-group vitamins (B6, B9, B12)
• Vitamin C
• Magnesium and Potassium

These components are essential for energy metabolism, muscle function, and the nervous system. They are particularly beneficial in contexts of physical exertion, helping to reduce fatigue, support muscle recovery, and maintain proper body function.

Packaging | Ready-to-Go: Mobility, Protection, and Sustainability

The 470ml aluminum bottle with screw cap was chosen for its practicality, lightness, and protection—making it the ideal solution for outdoor use and physical activity. Aluminum is also infinitely recyclable, making ActiveHop an even more sustainable and eco-friendly product. “Twist off, drink, twist on, and go”: more than ready-to-drink—ready-to-go!

Three Variants for Three Unique Sensory Experiences

The ActiveHop range includes 3 products, all sharing the same health and sensory properties but differentiated by taste to suit every palate:

• DROP: Pure expression of hops, for a clean, refreshing taste
• RAD: Enhanced with natural lime flavor, offering an energizing and refreshing experience
• TRAIL: Natural blueberry flavor creates a harmonious contrast with the hops, delivering a tonic and revitalizing blend

DROP RAD and TRAIL are now available at www.activehop.it in 470ml format, sold in boxes of 12, or in the convenient DISCOVERY BOX with 3 bottle and 3 flavors — perfect for finding your favorite.

About Us

ActiveHop was born from the desire to create a functional beverage for those who live movement in nature and wellness as a lifestyle. We define ourselves as outdoor hedonists: we find joy in experiences and outdoor activities, and we work to provide specific solutions to support that lifestyle.

Every aspect of the product—from sensory composition to nutritional properties to packaging—is designed to seamlessly integrate into an active, healthy, functional, sustainable, and beautiful ecosystem.
ActiveHop is more than just a drink: it’s a tool designed to support athletes, explorers, and outdoor lifestyle enthusiasts.

Source: ActiveHop