Varma appoints Jesús Posada de la Mata as president

Spanish fast moving consumer goods group, Varma has announced the appointment of Jesús Posada de la Mata as its new president, succeeding Teresa Martín de la Mata, who will continue supporting the company as vice-president.

The leadership transition marks the beginning of a new phase focused on accelerating Varma’s long-term growth strategy, with international expansion and the development of its owned brands among the company’s key priorities.

Varma is a market leader in Spain for the distribution of highly relevant brands such as Hendrick’s, Glenfiddich, The Balvenie, Moskovskaya and Bollinger. Over the past five years, the company has strengthened its position as one of Spain’s leading premium beverages and consumer goods distributors while expanding its portfolio of owned brands and reinforcing its international presence. Over the past five years, Varma has strengthened its position as one of Spain’s leading premium beverages and consumer goods distributors while expanding its portfolio of owned brands and reinforcing its international presence.

Today, internationalization represents one of the company’s main strategic growth drivers. Varma continues to increase the global footprint of its brands, particularly Macaronesian Gin, the premium gin crafted in the Canary Islands with volcanic gallery water, which is expanding its presence across several European markets including Germany, Italy and United Kingdom amongst others. The company also continues to invest in the international development of its newest blended scotch whisky brand, BOLD Crew, alongside its long-established portfolio.

“Taking on the presidency is both an honor and a responsibility. We have built a strong foundation over the past few years, and our ambition now is to continue creating long-term value by strengthening our brands, expanding internationally and growing alongside our partners and customers,” said Jesús Posada de la Mata.

Varma closed fiscal year 2025 with revenues of €294 million and a workforce of approximately 300 employees across its business divisions.

The group’s business is structured around three divisions: Varma Spirits & Wines, which develops and distributes premium wines and spirits; Varma Food & Care, focused on food, personal care and household brands such as -Prime, Campbells, Weetabix, St Dalfour-; family vineyards and cellars Bodegas y Viñedos del Marqués de Vargas, with wineries in Rioja, Ribera del Duero and Rías Baixas.

Within spirits, Varma owns and co-owns a portfolio of recognized brands including Ron Barceló, Macaronesian Gin, Yzaguirre Vermouth and BOLD Crew, while also acting as the Spanish distribution partner for leading international brands such as Hendrick’s Gin, Glenfiddich, The Balvenie, Bollinger, Ayala, Beluga, Moskovskaya, amongst others.

As the company enters this new chapter, Varma remains committed to sustainable long-term growth, innovation and the continued international expansion of its premium brand portfolio.

About Varma

In 1942, Mr. Hilario de la Mata, Marquis of Vargas, created a domestic wine and spirits distribution business in Madrid, the embryo of what Varma is today. With more than 80 years of history, Varma is a leader in distribution in Spain, with extensive experience in distributing premium brands with which it competes in all categories of the Spanish market.

The division specialized in the distribution of spirits, wines, and liquors—Varma Spirits & Wines—boasts a portfolio of more than 50 spirits brands, featuring prominent names such as Ron Barceló, the leader in volume and value in Spain since 2021, Macaronesian Gin, Vermouth Yzaguirre, BOLD Crew, Masters, Malavita, Kick the Rules, Glenfiddich, Bollinger, Moskovskaya, and Beluga, among others. Additionally, it owns Bodegas y Viñedos del Marqués de Vargas, a wine group that brings together three prestigious designations of origin: Rioja (Marqués de Vargas), Ribera del Duero (Conde de San Cristóbal), and Rías Baixas (Pazo San Mauro).

The division specialized in food, personal care, and home care products—Varma Food & Care—represents brands such as Moussel, Lavazza, Timotei, Just for Men, Scholl, ACE, Licor del Polo, Denivit, Vademecum, Mulino Bianco, Capitán Maní, PRIME, VitHit, St Dalfour, Lipton, Herdez, Loacker, or Mary Lee, among others, while also featuring its own innovation area for product development.

The company was recognized as the best company to work for in 2025 by Great Place to Work, as well as receiving the 2025 Family Business of the Year Award from ADEFAM.

Source: Varma