Carlsberg launches new global campaign with Mads Mikkelsen
Carlsberg launches new global campaign with Mads Mikkelsen

Campaign

USA: Monster Energy Unveils New Juice Monster Aussie Style Lemonade
USA: Monster Energy Unveils New Juice Monster Aussie Style Lemonade

New Flavor

Japanese Composer & Rock Star YOSHIKI Partners with Coca-Cola Japan, Launches Two New Energy Drinks
Japanese Composer & Rock Star YOSHIKI Partners with Coca-Cola Japan, Launches Two New Energy Drinks

Energy Drink

USA: White Claw® Hard Seltzer Totally Reinvents Lemonade with Launch of REFRSHR™
USA: White Claw® Hard Seltzer Totally Reinvents Lemonade with Launch of REFRSHR™

New Product

Mackmyra presents the grand finale with Moment Virvelvind
Mackmyra presents the grand finale with Moment Virvelvind

Limited Edition

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Latest News

carlsberg campaign
Campaign

Carlsberg launches new global campaign with Mads Mikkelsen

The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
monster aussie lemonade
New Flavor

USA: Monster Energy Unveils New Juice Monster Aussie Style Lemonade

Aussie Style Lemonade is the latest big personality to join the Juice Monster lineup. Inspired by the land down under with over 10,000 beaches, Aussie Style Lemonade…
Mackmyra Moment Virvelvind
Limited Edition

Mackmyra presents the grand finale with Moment Virvelvind

diageo logo
Transaction

Diageo sells Picon brand to Campari Group

Amber Beverage Germany Rauner
Partnership

Amber Beverage Germany signs distribution deal with Diversa

carlsberg campaign
Campaign

Carlsberg launches new global campaign with Mads Mikkelsen

The Carlsberg brand is launching a new global campaign featuring Mads Mikkelsen to show that there’s more to Carlsberg than meets the eye. For the first time,…
monster aussie lemonade
New Flavor

USA: Monster Energy Unveils New Juice Monster Aussie Style Lemonade

Aussie Style Lemonade is the latest big personality to join the Juice Monster lineup. Inspired by the land down under with over 10,000 beaches, Aussie Style Lemonade…
yoshiki coca cola
Energy Drink

Japanese Composer & Rock Star YOSHIKI Partners with Coca-Cola Japan, Launches Two New Energy Drinks

Iconic Japanese rock star and leader of X JAPAN, YOSHIKI, partners with Coca-Cola Japan to launch two new YOSHIKI-inspired energy drinks Real Gold X and Real Gold…
White Claw® Hard Seltzer
New Product

USA: White Claw® Hard Seltzer Totally Reinvents Lemonade with Launch of REFRSHR™

White Claw®, the leader in the Hard Seltzer category, is introducing something entirely new: White Claw® Hard Seltzer REFRSHR™ Lemonade. With exotic, rare…
Mackmyra Moment Virvelvind
Limited Edition

Mackmyra presents the grand finale with Moment Virvelvind

Moment Virvelvind is the last edition in the exclusive Moment series, where the unique cask have come into their own over the years in very limited editions. And…
Vizzy Good Vibes
Hard Seltzer

Vizzy brings the good vibes with limited edition retrogade-inspired cans and good vibe kits

This week marks the start of Mercury in Retrograde, and that means the vibe is off. Be it missed connections, email blunders, or frazzled travel plans, Vizzy Hard…
diageo logo
Transaction

Diageo sells Picon brand to Campari Group

Diageo announces the sale of Picon, the French, flavoured liqueur brand, to Campari Group, for an aggregate consideration of approximately €119 million. John…
Amber Beverage Germany Rauner
Partnership

Amber Beverage Germany signs distribution deal with Diversa

Following the establishment of its own distribution company in November 2021, the global spirits company Amber Beverage Group (ABG) has signed a distribution agreement…
logo southern glazers
Distribution

Beam Suntory Signs Multiyear Agreement With Southern Glazer’s For Distribution In All U.S. Control States

Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—announced that it has signed a four-year distribution…
Giancarlo Esposito
People

USA: Dirty Devil Vodka® Announces Giancarlo Esposito as Global Brand Ambassador and Corporate Stakeholder

Award-winning, premium vodka Dirty Devil Vodka® is honored to announce iconic actor, director and producer Giancarlo Esposito as Global Brand Ambassador for Dirty…

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