barman is making cocktail
Innovation

Bacardi Launches Mix Lab, A New App That Revolutionizes The Cocktails At Home Experience

Bacardi, the world’s largest family-owned spirits company, announces the launch of Mix Lab an innovative app that gives cocktail lovers the experience of a well-crafted…
male student posing in campus library, empty space
Initiative

USA: Diageo North America establishes innovative program with HBCUs to develop future leaders

The North America business of Diageo, a global beverage leader, is committing $10 million to support 25 Historically Black Colleges and Universities (HBCUs) and…
bud light seltzer
Super Bowl

USA: Bud Light Seltzer Lemonade Debuts Its First-Ever Super Bowl Ad

Today, Bud Light Seltzer Lemonade released its first-ever Super Bowl television ad, titled “Last Year’s Lemons.” Inspired by the do-it-yourself haircuts, postponed…
beer
Exhibition

Italy: A new strategic route for the Horeca World Beer&Food Attraction in a full-digital format in 2021 and live in 2022

Italian Exhibition Group has set a new strategic route for Beer&Food Attraction, the expo dedicated to excellent beer and beverage products and food for the…
alcohol
Exhibition

UK: London Wine Fair announces a 100% digital show for 2021

The organisers of the London Wine Fair have announced that the 2021 show will now take place virtually. The decision was taken in light of the on-going uncertainty…
Coca Cola
Carbon Disclosures Project

Coca-Cola European Partners included on A List for climate change and water security

CCEP is one of only a few companies globally to be included on the Carbon Disclosures Project’s Climate and Water A lists for five consecutive years Coca-Cola…
alcohol
Drinks Market Analysis

IWSR: Beverage Alcohol in 2020 Performs Better than Expected

Total beverage alcohol will perform better than expected this year, but forecasts point to a slow long-term recovery, according to far-reaching new research from…
Cognac
Partnership

Courvoisier® Cognac Partners with National Urban League to Support Black Small Business Owners And Entrepreneurs

Courvoisier® Cognac, the most awarded cognac house*, today announces a partnership with National Urban League, a historic civil rights organization dedicated to…
Durstexpress
delivery service

Oetker Group plans acquisition of the online beverage delivery service flaschenpost SE

Dr. August Oetker KG intends to acquire the online beverage delivery service flaschenpost SE, based in Münster. Corresponding contracts were signed on October 30,…
Braubeviale 2020
Trade Fair

BrauBeviale 2020 Special Edition to take place exclusively in digital form

Following extensive discussions and critical observation of the current situation, NürnbergMesse, in close cooperation with customers and partners, has decided…
Milano wine week
Wine Event

Milano Wine Week innovates and grows

A new beginning for wine events: 9-day-long festival, featuring 120 physical events and almost 50 International Tastings in 7 foreign locations: New York, San Francisco,…
Melitta ManU
Successful partnership

Melitta and Manchester United extend partnership

The Melitta Group and the world-renowned English football club Manchester United are to continue their successful partnership. The Premier League Club and the German…
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