Treasury Wine Estates Partners with Southern Wine & Spirits

Treasury Wine Estates, part of Foster’s Group Limited, has signed long-term distribution agreements with Southern Wine & Spirits of America, Inc. in five U.S. markets.

Southern Wine & Spirits gains the exclusive rights to sell Treasury Wine Estate’s global portfolio of wines in South Carolina, Kentucky, Alaska, Hawaii, and Eastern Washington. Southern currently distributes the Treasury Wine Estates portfolio wines in each of these states but has shared the portfolio with other distributors in all of the states except Hawaii.

“We are pleased with our continuing strong partnership and our mutual alignment on performance,” said Treasury Wine Estates Americas Managing Director Stephen Brauer. “Signing agreements with Southern Wine & Spirits in these markets concludes the first phase of our strategic route to market initiative,” he added.

”We look forward to partnering with Treasury Wine Estates to realize their Route-to-Market goals of sustainable brand growth, in-market execution and portfolio premiumisation” said Wayne Chaplin, President & Chief Operating Officer of Southern Wine & Spirits of America. “We appreciate the confidence they have demonstrated by selecting us to be their partners in these additional markets.”

The new contracts are effective August 1, 2010 in Hawaii and Alaska; September 1, 2010 in South Carolina and Kentucky and October 1 in Eastern Washington.

Managing Director Brauer noted that Treasury Wine Estates will begin the second phase of its Route-to-Market initiative at the end of the calendar year.

SOURCE Foster's Group | www.fostersgroup.com