Bacardi and Brown-Forman to end distribution agreement in Germany

Bacardi Limited, the world’s largest privately held spirits company, today announced that the Company and Brown-Forman have mutually agreed to end their distribution arrangements in Germany and not to renew their distribution contract expiring at the end of September 2010.

Bacardi, which has distributed for Brown-Forman in Germany for a number of years, wishes to focus on its core brands of BACARDI rum, MARTINI vermouth, GREY GOOSE vodka, ERISTOFF vodka, BOMBAY SAPPHIRE gin, and DEWAR’S Scotch whisky, in the important German market, and Brown Forman will be making its own arrangements to create a new subsidiary.

“This decision supports Bacardi’s strategy of growing its family of premium brands in key regional and local markets,” commented Bacardi Limited Chief Executive Officer Séamus McBride.

The two companies’ cooperation will continue in the United States and the United Kingdom as well as a number of other markets worldwide. Both companies will continue to explore new arrangements where appropriate.

SOURCE Bacardi Limited